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OfficeSpace Software · 5 days ago

Demand Generation & ABX Manager

Atlanta Metro

Full-time

Hybrid

Senior Level

5+ years exp

OfficeSpace Software is an AI workplace management platform that helps teams perform in the modern workplace. The Demand Generation & ABX Manager is responsible for owning the upmarket ABX strategy and execution, focusing on turning intent into meetings and enterprise pipeline through collaboration with Growth, SDRs, and Sales.

Information TechnologyReal EstateSaaSSoftware

Responsibilities

Own enterprise ABX strategy—from ICP definition to pipeline impact

Build tiered ABX plays (1:1, 1:few, 1:many) aligned to buying committees and deal motion

Define target account lists, coverage goals, and progression criteria

Configure and optimize 6sense segments, in-market thresholds, and alerts

Own the enterprise program mix—ABX field events, partner co-marketing, joint field programs, and executive experiences

Plan and execute events end to end: goals, budgets, landing pages, invites, onsite execution, lead capture, and follow-up

Partner with AEs and SDRs on executive experiences and multi-threaded outreach

Convert intent into MQLs, meetings, and SQLs through tight SDR alignment and fast follow-up

Build persona- and stage-based nurtures; test and optimize sequencing and cadence

Plan and optimize paid programs across LinkedIn, Google, and retargeting for target accounts

Use AI to scale personalization, testing, and demand execution across channels

Ship clear dashboards for SALs, SQLs, pipeline, tier progression, and event ROI

Govern attribution, UTMs, and budgets—then recommend spend by channel and tier

Create playbooks, briefs, and templates for repeatable execution

Train SDRs on plays, offers, and follow-up talk tracks

Partner with the SDR Team Lead on agentic inbound initiatives that accelerate conversion

Qualification

B2B demand generationABM/ABX experienceSaaS experienceHubSpotSalesforce6senseAI toolsAnalytical mindsetCross-functional collaborationOwnership mentality