Confidential Jobs · 1 month ago
Marketing Manager, Subscription
New York, United States
Full-time
Hybrid
Mid Level
$90K/yr - $110K/yr
4+ years expConfidential Jobs is seeking a hands-on, data-driven Marketing Manager to lead a multi-channel marketing strategy for subscription and data intelligence products. The role involves driving audience growth, revenue, and brand awareness while focusing on subscriber retention through various marketing campaigns.
Computer Software
Responsibilities
Develop, build and execute multi-channel subscription marketing campaigns to drive acquisition, conversion, and retention
Oversee paid media campaigns (search, display, social ads), including strategy, budget management, and performance tracking
Increase product awareness and consideration across platforms, including X, LinkedIn, Instagram, and Facebook, using organic and paid strategies
Analyze subscriber and audience data to inform marketing decisions and optimize campaigns
Collaborate with editorial, events, and branded content teams to amplify content and marketing initiatives
Report on KPIs, subscriber trends, campaign performance, and audience insights, focusing on click-through rates (CTR), lead generation, and cost per acquisition (CPA) for Accreditation products
Manage external vendors, agencies, and junior team members as needed
Qualification
Required
4 years of marketing experience, ideally at a media company, subscription service, or digital publication
Strong knowledge of social media management, content strategy, and analytics tools
Experience managing paid media campaigns across Google, Meta, LinkedIn, or similar platforms
Excellent analytical, project management, and communication skills
Self-starter who thrives in a fast-paced, collaborative environment
Preferred
Hands-on experience with Piano software (or similar subscription and paywall platforms)
Benefits
Hybrid work environment with vibrant NYC HQ
Collaborative, creative team that values experimentation and results
Company
Confidential Jobs
Confidential Jobs is operated by ExecThread, Inc. (https://execthread.com).
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Amy Nelson
Managing Partner
Brandon Nolan
Chief Information Security Officer
Company data provided by crunchbase