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Planit · 1 month ago

Public Relations Supervisor

Baltimore, MD

Full-time

Hybrid

Senior Level

7+ years exp

Planit is a full-service agency that enhances brands through science, creativity, and consumer experiences. The PR Supervisor is responsible for developing and leading client PR strategies, managing junior team members, and serving as a strategic point of contact for clients. This role involves overseeing press materials, coaching media spokespeople, and ensuring effective client relationships and project execution.

AdvertisingDigital MarketingMarketingService Industry

Responsibilities

Leads the development of PR strategies that support the client’s business, with support of the client’s assigned Account Director—demonstrating an understanding of their key issues, goals, competitive situation, and industry trends

Earns and keeps each client’s respect and confidence as a trusted advisor, providing proactive strategic PR counsel and actionable insights

Writes, develops, and oversees the creation of press materials, bylines, contributed articles, thought leadership content, press kit materials, and media talking points; making strategic recommendations on creative assets to support PR efforts

Prepares and coaches media spokespeople for interviews, panels, and media appearances, ensuring alignment with client key messages

Manages day-to-day client relationships for PR accounts, providing consistent communication, progress updates, and strategic recommendations

Provides reporting and analysis with clear takeaways that connect media performance to broader business objectives

Partners cross-functionally with social, paid media, and account teams to ensure integrated planning and execution

Oversees the work of junior team members, providing mentorship, constructive feedback, and clear direction

Supports new business efforts as needed by contributing to strategic thinking and proposals

Leads client projects; ensures work is completed on time, on budget, and to agency quality standards

Anticipates potential challenges and escalates appropriately to leadership for proactive solutions

Writes and reviews all PR materials for clarity, accuracy, brand alignment, and strategic intent

Develops compelling media pitches and builds targeted, high-impact media lists using tools such as MuckRack and Cision

Manages day-to-day project flow and deadlines using tools such as Monday.com

Executes proactive media relations programs, including product launches, thought leadership campaigns, and trend-driven storytelling

Provides clear, well-structured written direction to internal teams and contributes to strategic documents, presentations, and recommendations

Facilitates media interviews, including coordination and preparation of spokespersons, briefing materials, logistics, and attending interviews to ensure messaging alignment and on-site/on-call support

Presents campaign strategies and reporting to the client in alignment with the designated Account Director, sharing strategic recommendations, campaign plans, post-campaign reporting (results, insights, and next step opportunities), and anticipates and answers client questions

Supports influencer campaign planning as needed, ensuring alignment with earned media goals

Mentors and supports junior staff with an emphasis on professional growth and team collaboration

Performs other duties as assigned

Qualification

Public relations experienceMedia relations expertiseWriting skillsProject management toolsAnalytical skillsCommunicationInterpersonal skillsDetail-orientedOrganizational skillsProblem-solving abilities