Algotale Group · 4 months ago
Forbes Advisor - Senior SEM Specialist / SEM Specialist
Algotale Group is seeking highly skilled Search Engine Marketing (SEM) Specialists who are experts in managing large-scale international paid search campaigns. The role requires end-to-end ownership of Google Ads, Bing Ads, and other paid platforms, focusing on maximizing ROAS through smart bidding strategies and data-driven optimization.
Human Resources
Responsibilities
Plan, manage, and optimize large-scale paid search campaigns across Google Ads, Bing Ads, and other platforms
Create and execute keyword strategies, ad copywriting, bidding plans, and A/B testing
Monitor campaign performance using Google Ads, Google Analytics, Search Ads 360, and other third-party tracking tools
Track and report on KPIs, ROI metrics, and performance trends, delivering actionable insights
Collaborate with creative, content, and web teams to improve landing page performance and conversion funnels
Implement automation practices and stay updated with the latest SEM trends, algorithm updates, and industry best practices
Manage high-budget international campaigns (minimum $80K/month) with strategic and tactical ownership
Qualification
Required
6–9 years of experience in SEM and paid search management (for Senior SEM Specialist)
3–5 years of proven experience in SEM campaign execution, optimization, and analysis for global clients (for SEM Specialist)
Hands-on expertise with international paid campaigns (USD or UK Pounds – not INR)
Proficiency with Google Ads bidding strategies like Target CPA, Target ROAS, Maximize Conversions, Manual CPC, etc
Advanced skills in Google Ads, Google Analytics, Search Ads 360, and Bing Ads
Strong analytical mindset with Excel and reporting knowledge
Ability to handle large monthly budgets ($80K+/month) effectively
Experience with audience targeting, funnel optimization, and performance-driven strategy
Company
Algotale Group
Algotale is a premier IT staffing and software solutions provider, delivering top-tier talent and custom-built technology to drive business success.
Funding
Current Stage
Growth StageCompany data provided by crunchbase