EssilorLuxottica · 2 months ago
Vice President - CRM
New York, NY
Full-time
Onsite
Director/Executive
$236K/yr - $353K/yr
12+ years expEssilorLuxottica is a global leader in the eyewear industry, and they are seeking a Vice President of CRM to lead the development of a consumer-centric contact strategy. This role focuses on growing consumer loyalty and brand advocacy through innovative CRM initiatives and collaboration across various teams.
EyewearHealth CareProduct Design
Responsibilities
Devises and implements strategies aimed at growing consumer loyalty and brand advocacy
Leads strategic development of a customer-centric, loyalty-based approach to CRM initiatives
Collaborates with Marketing, Ecommerce, the Corporate team and other functional areas to activate unified contact plan across customer-facing channels
Builds platforms to enable personalized, dynamic content, integrating predictive analytics and segmentation strategies
Leads CRM functional management and best practice sharing for scaling and expanding successful consumer strategies to global markets
Drives increased effectiveness of communications (lifecycle, bulk & automations) using a data-driven approach to optimize and continuously improve member experience and company value
Establishes Sun & Optical NA Brands CRM program goals, focused on growing incremental impact and ROI. Provides course-corrections and optimization as needed
Recommends test strategies to improve ROI and increase online & in-store sales
Partners with external and internal resources to provide synthesized learnings and overall measurement of CRM/Loyalty activities
Drives the strategy and delivery of mass and targeted value propositions
Collaborates with cross-functional team to deliver omni-channel consumer experience interacting also with our Media, Performance Marketing & Social teams
Manages the CRM team that supports the NA CRM activities in direct relationship with the CRM Global team inside the Global Consumer Engagement Channel function
Serves as main point of contact for Sun & Optical NA Brands, communicating ongoing updates of project status, results & learnings, broader industry trends
Oversees timelines and proper execution of ideas within fast-paced, dynamic environment
Oversees budget & forecasting
Manages external agency relationships to maximize efficiencies
Qualification
Required
BA
12+ years Marketing experience, with 5+ years' experience with marketing in direct, digital, mobile, social media channels
People management experience
Customer centric approach to marketing and analysis
Ability to influence across diverse set of stakeholders
Success managing multiple priorities and deadlines
Ability to manage across functional teams in a highly matrixed environment
Exceptional verbal and written skills
Curiosity and drive
Preferred
MBA
Loyalty Marketing, having worked for leading Retailers or Luxury brands with developed CRM programs
Benefits
Health care
Retirement savings
Paid time off/vacation
Various employee discounts
Company
EssilorLuxottica
EssilorLuxottica is an ophthalmic company that specializes in the design, manufacture, and marketing of eyewear products.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$6.89BKey Investors
Meta
2025-07-08Post Ipo Equity· $3.53B
2025-06-03Post Ipo Debt· $1.14B
2024-08-29Post Ipo Debt· $2.22B
Leadership Team
Juliana Chua
Head | Digital Innovation (Global SSC)
Olivier Bardot
Head of IT Shared Services Centers for Enterprise Applications
Recent News
2026-01-24
2026-01-24
Company data provided by crunchbase