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PNC · 1 month ago

Marketing Business Analytics Lead - Retail Lending Growth Marketing

PA - Pittsburgh (15222)

Full-time

Hybrid

Mid, Senior Level

$98K/yr - $168K/yr

5+ years exp

PNC is a leading financial services organization seeking a Marketing Business Analytics Lead to support the delivery of high-impact marketing strategies. The role involves mentoring team members, leveraging performance analytics, and optimizing marketing strategies for Retail Lending. The ideal candidate will bring strategic problem-solving skills and a data-driven approach to decision-making.

BankingFinanceFinancial Services

No H1B

Responsibilities

Team leadership role to enable data-based rigor and strategic direction; serving as an analytic mentor to team members

Support high-priority areas of marketing need to create exposure to various marketing functions, with particular focus on Retail Lending (Home Lending, Student Lending, Auto Lending and Personal Lending) Acquisition and Growth

Liaison with Marketing Analytics team to leverage performance analytics to enable informed decision making and define KPIs

Manage the monthly Marketing Business Review deck creation (Retail Lending – Home Lending, Student, Auto and Personal) in conjunction with Marketing Analytics

Support the development of the strategic testing roadmap to constantly learn while also optimizing response across products, channels, and creative campaigns

Mentors team members on analytic tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development

Conceptualize, develop, and continuously optimize analytical solutions for executive management to enable data driven decision making

Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences

Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions. Serves as mentor to more junior employees

Consults with clients and mentors consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development

Determining the optimal analytic approach and supporting development, implementation and enhancements

Assists peers with guidance on analytic approaches related to more complex solutions

Conceptualizing, developing and continuously optimizing analytical solutions for business leadership to enable data driven decision making

Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences

Qualification

Analytical ThinkingBusiness Intelligence (BI)Data-Driven Decision MakingPerformance MetricsStrategic PlanningConsultingEffective CommunicationsDecision Making

Required

A fungible skill set, with the ability to nimbly flex support based on the highest priority needs

Effective storytelling: ability to influence others to align with proposed growth strategy, economic optimization, and acquisition levers through written and verbal communication

Strategic problem solver, who brings data-based solutions to solve complex business challenges

Creative, innovative thinker who is comfortable implementing new ways of working

Owner mentality, with desire to cut through clutter and deliver results in white space opportunities, proven record of building a path where one has not been set before

Demonstrates strong written and oral communication skills, including the ability to influence partners and drive cross-functional alignment

Has experience delivering high impact strategic analysis to drive business decisions

Brings multiple stakeholders together to activate around a common vision and builds consensus among partners

Champions change and is energized by a challenge

Team leadership role to enable data-based rigor and strategic direction; serving as an analytic mentor to team members

Liaison with Marketing Analytics team to leverage performance analytics to enable informed decision making and define KPIs

Manage the monthly Marketing Business Review deck creation (Retail Lending – Home Lending, Student, Auto and Personal) in conjunction with Marketing Analytics

Support the development of the strategic testing roadmap to constantly learn while also optimizing response across products, channels, and creative campaigns

Mentors team members on analytic tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development

Conceptualize, develop, and continuously optimize analytical solutions for executive management to enable data driven decision making

Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences

Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions

Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework

Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience

Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered

Bachelors