Marketing Copywriter (Coupler.io) jobs in United States
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Railsware · 1 month ago

Marketing Copywriter (Coupler.io)

positionUnited States
timeFull-time
remoteRemote
seniorityEntry, Mid Level
date2+ years exp

Railsware is seeking a tech-savvy marketing copywriter for their Coupler.io team, which is a data integration and AI analytics platform. The role involves creating engaging marketing content across various formats, focusing on B2B audiences, and collaborating with cross-functional teams to align content with marketing objectives.

AnalyticsEmailProductivity ToolsSaaSSoftware Engineering
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Growth Opportunities

Responsibilities

Create compelling marketing content for B2B audiences across multiple formats, including landing pages and social media posts
Conduct comprehensive research on the topic
Collaborate with cross-functional teams (product, marketing, engineering) to gather insights
Transform technical use cases and best practices into accessible marketing content
Ensure content aligns with marketing objectives, brand guidelines, and conversion goals
Dig into new topics, covering different contexts and technical aspects, delivering outstanding content
Contribute to content strategy beyond SEO, focusing on thought leadership, brand storytelling, and user engagement
Bring creative ideas and strategic thinking to improve content across all marketing channels
Ensure content accuracy through fact-checking and stakeholder review

Qualification

B2B SaaS experienceUX writing skillsExceptional writing skillsGoogle AnalyticsData analytics toolsFluent EnglishDesign tools experienceAnalytical thinkingResearch skillsCommunication skillsAttention to detailStorytelling skills

Required

At least 2 years of creating high-quality content for B2B SaaS products (landing pages, blog posts, technical articles, social posts, marketing materials, etc.)
Proven track record of creating high-converting landing pages, persuasive marketing copy, and other short-form types of content
Strong UX writing skills with the ability to create clear, scannable marketing content that guides users toward action
Comfortable breaking down complex tech topics for a non-technical business audience
Advanced understanding of storytelling, composition, and narrative structure
Excellent research skills to dive deep into topics and extract meaningful insights
Exceptional writing skills with impeccable grammar, tone consistency, and brand voice adaptation
Strong attention to detail
Analytical thinking and a logical approach to structuring complex information for maximum clarity
Fluent English (written and spoken)
Strong communication skills with experience collaborating across marketing, product, and engineering teams
Able to operate effectively with minimal supervision
Confident collaborating directly with subject-matter experts
Proactive in developing a deep understanding of the product, its features, and its value proposition
Take full ownership of responsibilities and see projects through to completion
Highly organized, able to manage workload across multiple content streams

Preferred

Familiarity with Google Analytics (GA4) and the ability to use data insights to inform your marketing copy
Hands-on experience with data analytics tools (e.g., Tableau, Looker Studio, Power BI, etc.)
Experience working directly in design tools (e.g., Figma) to input or refine content

Company

Railsware

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Damn good at building products and happy customers can prove that.
dateFounded in 2012
location
Los Angeles, California, USA
people-size201-500 employees
web-link
http://railsware.com

Funding

Current Stage
Growth Stage

Leadership Team

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Yaroslav Lazor
CEO
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Company data provided by crunchbase