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PNC · 3 months ago

Marketing Manager Sr- Home Lending Lifecycle Growth

United States

Full-time

Remote

Senior Level, Lead/Staff

$114K/yr - $166K/yr

8+ years exp

PNC is a financial services company focused on delivering the best experience for its customers. The Senior Marketing Manager will lead the marketing strategy and innovation for Home Lending, driving customer acquisition and retention through integrated marketing plans.

BankingFinanceFinancial Services

No H1B

Responsibilities

Leads the strategy and team that executes and implements integrated, multi-channel, strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives

Leads a team to define and drive alignment on business and marketing objectives, develop value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes thought leadership to build consensus among partners. Ensures team adapts to and optimizes for a changing business environment

Leads team to translate desired business outcomes into marketing strategy and execute complex, integrated marketing programs/initiatives that may include advertising, sales content and internal communications. Leads and influences complex multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence

Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework. Establishes the budget and has the capability to apply policies and practices for planning and administering a budget. Manages activities including coordination with legal, compliance, finance, risk and other key partners

Responsible for performance management, continuous coaching and development of employees to ensure that they can achieve business results and adapt to evolving business marketing strategies and financial industry changes

Ability to proactively problem solve and overcome challenges. Ability to think outside of the box to propose solutions, develop marketing strategies, and launch test & learn initiatives to achieve business goals and drive success while delivering a quality consumer experiences and managing risk and budget

Home Lending industry experience creating omni-channel marketing strategies for Mortgage and Home Equity through acquisition, cross-sell, retention and engagement lifecycles

Experience testing complex offers

Understanding of Mortgage and Home Equity products, programs and audiences. Ability to stay on top of industry cycles and trends

Experience in developing Home Equity Line of Credit portfolio marketing strategies to drive retention and engagement goals, including line of credit utilization and maturity strategies

Experience in developing and executing Mortgage COI and co-branding multi-channel strategies

Experience in partnering with product partners, call center leaders, and Retail Mortgage Loan Originator sales leaders to support successful outcomes of omni-channel marketing campaigns

Understanding of Fair Lending and Community Reinvestment Act

Experience in optimizing digital funnel strategies

Experience in customer and prospect journey building and optimization

Understanding of paid media (Search, Social and Display), SEO and affiliate test & learn opportunities, strategies and channels

Ability to work in a fast-paced environment, responding to partners in a timely manner

Ability to use data and consumer insights to develop break-through creatives and marketing strategies

Qualification

Home Lending MarketingIntegrated Marketing StrategyDigital MarketingBudget ManagementCustomer Journey OptimizationCompetitive IntelligenceInfluencingProblem SolvingCollaborationDecision MakingResults-Oriented

Required

Experience in Home Lending (Mortgage and Home Equity) marketing is required

Leads the strategy and team that executes and implements integrated, multi-channel, strategic marketing plans for one or more products/initiatives/channels

Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives

Contributes thought leadership to build consensus among partners

Ensures team adapts to and optimizes for a changing business environment

Leads and influences complex multi-functional program teams

Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence

Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework

Establishes the budget and has the capability to apply policies and practices for planning and administering a budget

Manages activities including coordination with legal, compliance, finance, risk and other key partners

Ability to proactively problem solve and overcome challenges

Ability to think outside of the box to propose solutions, develop marketing strategies, and launch test & learn initiatives to achieve business goals and drive success while delivering a quality consumer experiences and managing risk and budget

Home Lending industry experience creating omni-channel marketing strategies for Mortgage and Home Equity through acquisition, cross-sell, retention and engagement lifecycles

Experience testing complex offers

Understanding of Mortgage and Home Equity products, programs and audiences

Ability to stay on top of industry cycles and trends

Experience in developing Home Equity Line of Credit portfolio marketing strategies to drive retention and engagement goals, including line of credit utilization and maturity strategies

Experience in developing and executing Mortgage COI and co-branding multi-channel strategies

Experience in partnering with product partners, call center leaders, and Retail Mortgage Loan Originator sales leaders to support successful outcomes of omni-channel marketing campaigns

Understanding of Fair Lending and Community Reinvestment Act

Experience in optimizing digital funnel strategies

Experience in customer and prospect journey building and optimization

Understanding of paid media (Search, Social and Display), SEO and affiliate test & learn opportunities, strategies and channels

Ability to work in a fast-paced environment, responding to partners in a timely manner

Ability to use data and consumer insights to develop break-through creatives and marketing strategies

Roles at this level typically require a university / college degree

Higher level education such as a Masters degree, PhD, or certifications is desirable

Industry experience is typically 8+ years

At least 5 years of prior management experience is typically required

In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered

Bachelors