EssilorLuxottica · 1 month ago
Product Marketing Manager (Lenses)
Dallas, TX
Full-time
Onsite
Senior Level
5+ years expEssilorLuxottica is a global leader in the eyewear industry, specializing in the design, manufacture, and distribution of ophthalmic lenses and frames. The Product Marketing Manager will be responsible for developing and executing marketing strategies for lens products in the North America market, collaborating with various teams to drive product growth and innovation.
EyewearHealth CareProduct Design
Responsibilities
Lead the development of product activation plans, ensuring effective positioning of the portfolio across channels of trade
Align with Global Marketing Teams to integrate new product innovations and technology enhancements into the lens portfolio
Develop accurate forecasting of sales and product volumes to ensure Supply Chain is appropriately stocked to fulfill demand
Lead the localization efforts of marketing collateral and ensure availability to effectively support the Sales Team in the field
Work with internal teams to develop comprehensive trade & consumer media plans, identifying new and unique ways to leverage PR and social media to drive awareness
Engage commercial teams to adapt product information and develop key initiatives to suit different customer groups and drive product growth
Maintain strong knowledge of lens products, including existing and new products, technologies, and availability across the full portfolio
Monitor, analyze, and report on product performance with support from Marketing Analytics
Oversee the development and execution of targeted lens programs and promotions
Organize and present the product portion of all 'Brand Immersion' training sessions
Understand market trends, competitive landscape, and specific product needs affecting the lens business
Manage updated product messaging and claims documentation for key internal and external use
Qualification
Required
5–7 years of product marketing or brand management experience, preferably in the optical, healthcare, or pharmaceutical industry
Strong presentation and multitasking skills, with the ability to manage multiple priorities in a fast-paced environment
Ability to lead and/or work in cross-functional groups
Ability to maintain professional relationships and open communication with all business contacts, including executives, sales teams, and customers
Excellent written, verbal, and interpersonal communication skills
Proficiency in Microsoft Excel, Word, and PowerPoint
Equivalent combinations of education and experience will be considered
Preferred
Bachelor's degree in Marketing, Business Administration, or related field preferred
MBA a plus
Benefits
Health care
Retirement savings
Paid time off/vacation
Various employee discounts
Company
EssilorLuxottica
EssilorLuxottica is an ophthalmic company that specializes in the design, manufacture, and marketing of eyewear products.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$6.89BKey Investors
Meta
2025-07-08Post Ipo Equity· $3.53B
2025-06-03Post Ipo Debt· $1.14B
2024-08-29Post Ipo Debt· $2.22B
Leadership Team
Juliana Chua
Head | Digital Innovation (Global SSC)
Olivier Bardot
Head of IT Shared Services Centers for Enterprise Applications
Recent News
2026-01-16
Company data provided by crunchbase