Scalepex · 1 month ago
Lead Product Manager - Omni-Channel Communications - Braze
Scalepex is a rapidly growing consulting and digital services firm helping companies scale product, engineering, CRM, and operations teams through high-quality talent. The Lead Product Manager will drive omni-channel communication strategy across large-scale wellbeing, health, and customer engagement programs for enterprise clients, blending product ownership and lifecycle strategy with hands-on execution.
FinanceProfessional ServicesStaffing Agency
Responsibilities
Own the end-to-end omni-channel communication strategy across email, push, SMS, in-app, and emerging channels
Define roadmaps for onboarding, lifecycle, and engagement journeys for enterprise clients
Establish KPIs and measure the impact of communication on user behavior and program outcomes
Work hands-on in Braze (or similar platforms) to build campaigns, templates, data mappings, and triggers
Partner with Engineering, Data, and CRM teams to deliver personalized, data-driven journeys
Collaborate with client stakeholders across wellbeing, health, and digital experience
Implement governance, best practices, and platform standards for communications
Run experiments, launch A/B tests, analyze performance, and optimize continuously
Ensure all communications are compliant, aligned to client brand, and user-centric
Qualification
Required
5-7+ years in lifecycle marketing, CRM product ownership, product growth, or omni-channel communications
Deep experience with Braze, Iterable, SFMC, or similar lifecycle platforms
Strong understanding of segmentation, triggers, behavioral design, and personalization at scale
Experience partnering with engineering and data teams to define requirements and technical needs
Analytical mindset — comfortable evaluating funnels, performance metrics, and behavior insights
Ability to lead projects, influence stakeholders, and align cross-functional teams
Preferred
Experience in healthcare, wellbeing, or behavioral change is a strong plus (not required)
Benefits
Competitive compensation
Opportunity to lead communication strategy for enterprise programs
Exposure to multiple industries and large-scale product ecosystems
Fast growth environment with leadership autonomy