LG Electronics · 1 month ago
Senior Demand Generation Manager
Englewood Cliffs, NJ
Full-time
Onsite
Senior Level
$140K/yr - $175K/yr
7+ years expLG Electronics is a global leader in technology dedicated to creating innovative solutions for a better life. The Senior Demand Generation Manager will lead planning and performance strategy across key paid media channels to align media strategy with business goals and translate performance into actionable insights.
Consumer ElectronicsElectronicsHardwareTelecommunications
Responsibilities
Define and align performance KPIs across paid media channels that support broader e-commerce sales goals and business priorities
Lead forecasting of paid media performance and expected sales impact by channel, product line, and initiative (e.g., promotions, product launches)
Create robust, channel-specific audience targeting strategies leveraging 1P customer data and 3P insights to improve reach, efficiency, and conversion
Lead weekly, monthly, and quarterly performance reporting, with clear storytelling, actionable recommendations, and trend analysis for stakeholders
Act as a strategic liaison between internal stakeholders (e.g., brand marketing, analytics, creative, and e-commerce) and the media activation team to ensure plans are insight-driven and aligned across functions
Serve as the internal 'client' on behalf of LG, providing strategic direction to our media agency partner and holding them accountable for executional excellence and results
Qualification
Required
7+ years of experience in demand generation, digital marketing, or performance media strategy, preferably in a fast-paced e-commerce or D2C environment
Proven ability to drive media strategy across multiple paid channels with strong forecasting and KPI ownership
Strong understanding of both the business side (sales goals, product priorities, promotions) and operational media execution (platforms, audience tactics, pacing, and performance levers)
Excellent communication, stakeholder management, and cross-functional leadership skills
Demonstrated success in managing agency relationships and driving accountability from external partners
Fluent in media measurement, channel attribution, and performance storytelling
Proficiency in Excel, PowerPoint, and tools such as Google Analytics, Looker Studio, or similar
Benefits
No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
Performance based Short-Term Incentives (varies by role).
Access to confidential mental health resources to help you and your loved ones improve your quality of life.
Personal fitness goal incentives.
Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
Group Rate Life and Disability Insurance.
Company
LG Electronics
LG Electronics manufactures a wide range of products including televisions, smartphones, and home appliances.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$800M2024-04-18Post Ipo Debt· $800M
2023-02-01Post Ipo Equity· $0M
2003-01-10IPO
Leadership Team
Don Kwack
President and CEO
Hwan Yong
President & CEO - Air Conditioning & Energy Solution Company
Recent News
2026-01-25
2026-01-22
Company data provided by crunchbase