Orchard Digital Marketing · 1 month ago
Supervisor, Account Leadership (Hybrid)
Orchard Digital Marketing is an independent, full-service digital marketing agency focused on growth optimization for clients in complex categories. The Supervisor, Account Leadership role involves driving strategic clarity and alignment across client engagements, ensuring high-quality integrated marketing that meets client goals and agency standards.
AdvertisingDigital MarketingLead GenerationMarketingSEOWeb Design
Responsibilities
Serve as the client’s strategic partner, building deep understanding of their goals, category, audiences, and internal dynamics
Translate business objectives into integrated marketing strategies, scopes of work, and clear priorities for internal teams
Lead the full strategic planning process for your client portfolio, shaping the strategic recommendation, guiding teams through insights, prioritization, and performance expectations, and driving alignment with clients and internal teams
Ensure every deliverable ladders back to client goals and Orchard’s standards of quality
Build trust-based relationships across client organizations, anticipating needs and addressing issues early
Communicate proactively and clearly, ensuring clients feel informed, aligned, and confident in the work
Identify opportunities for organic growth; introduce cross-functional agency capabilities to evolving client needs
Lead renewal discussions, scope evolution, and pricing conversations where appropriate
Review and pressure-test all work prior to delivery, ensuring accuracy, clarity, strategic integrity, and alignment with client expectations
Elevate the thinking and rigor of internal teams, pushing for stronger insights and better outputs
Own the development and maintenance of the client’s Activation Plan, using it as the source of truth for priorities, launches, and financial alignment
Model Orchard’s values—leading with clarity, owning outcomes, and keeping collaboration high-trust and high-feedback
Partner closely with PM to ensure timelines, scopes, staffing plans, and deliverables run predictably and profitably
Break down silos across Media, Strategy, Creative, Analytics, and Web by driving shared accountability and integrated decision-making
Support the growth of junior team members through feedback, coaching, and clear expectations
Own delivery against client goals, partnering with Analytics and specialty teams to interpret results and identify optimizations
Lead business reviews with clarity and impact, telling a compelling story about performance, insights, and recommended actions
Establish and reinforce accountability with internal teams, ensuring commitments are met and progress is visible
Partner with PM and Finance to manage account financial health (scope adherence, hours pacing, estimate accuracy, and profitability)
Ensure time is captured accurately, invoices are reviewed and approved, and change orders are initiated when scope shifts
Forecast revenue, hours, and resource needs with accuracy and consistency
Identify operational risks early and drive cross-functional teams toward alignment and resolution
Qualification
Required
8+ years of agency experience with increasing responsibility within integrated marketing, business leadership, or account management
Strong understanding of digital marketing, multi-channel tactics, and performance-driven strategy (Paid Media, Creative, Analytics, Web)
Demonstrated experience leading cross-functional teams on complex marketing programs, including websites, integrated campaigns, and content/creative
Proven ability to manage scopes, budgets, timelines, and financial stewardship with high accountability
Exceptional communication skills—clear, concise, confident—in both client-facing and internal settings
Strong presentation skills with the ability to simplify complexity and lead strategic conversations
Proficiency in Microsoft PowerPoint, Excel, and Word
Preferred
Senior living and/or healthcare experience preferred
Degree in Marketing, Advertising, Business, Communications, or related field preferred