Apply on Employer Site

GitLab · 1 month ago

Senior Marketing Data Analyst

United States

Full-time

Remote

Mid, Senior Level

$94K/yr - $202K/yr

GitLab is an open-core software company that develops an AI-powered DevSecOps Platform used by over 100,000 organizations. As a Senior Marketing Data Analyst, you will be pivotal in building GitLab's Product Led Growth analytics and establishing reporting frameworks to inform the go-to-market strategy while collaborating with various stakeholders to drive data-driven decisions.

Cloud SecurityDeveloper ToolsDevOpsOpen SourceSaaS

Comp. & Benefits

Responsibilities

Build end-to-end funnel analysis connecting website visits to CRM data and to product usage, establishing new data pipelines where gaps exist

Analyze complex data sets in Snowflake and other sources using SQL and dbt to uncover insights that inform Product Led Growth and web marketing strategies

Develop and maintain Tableau dashboards and reports that provide clear, consistent marketing metrics and a strong user experience for stakeholders

Collaborate with Marketing leadership to scope and deliver ad-hoc analyses, such as identifying high-performing web pages, optimizing the marketing website, and diagnosing funnel performance

Partner with teams using Google Analytics, Google Tag Manager, Salesforce, and Marketo to ensure data quality, alignment on definitions, and end-to-end visibility across the marketing funnel

Present findings and recommendations to marketing stakeholders and executive leadership in a clear, compelling way that supports data-driven decisions

Collaborate with marketing operations on lifecycle campaigns, tracking email engagement into product activation

Contribute to Marketing Analytics infrastructure including data model improvements and handbook documentation

Qualification

SQLTableauSnowflakeGoogle AnalyticsSalesforceProduct Led GrowthData visualizationAnalytical skillsAgile practicesCommunication skillsCollaboration

Required

Strong analytical skills with the ability to frame ambiguous business questions, structure analysis, and translate findings into clear recommendations for marketing stakeholders

Proficiency in SQL, Tableau (or similar), and Snowflake to build, maintain, and optimize scalable marketing reporting and dashboards

Experience building and interpreting Product Led Growth (PLG) metrics and funnels and collaborating with marketing operations to build and scale PLG campaigns in a B2B or large B2C environment

Deep understanding of Google Analytics, Google Tag Manager, and web analytics data to evaluate site performance and suggest optimizations

Familiarity working with Salesforce and Marketo data and reporting to connect marketing activities to pipeline and revenue outcomes

Ability to communicate complex analyses in a clear, concise way through presentations, written narratives, and data visualizations for both technical and non-technical audiences

Comfort working in an all-remote, asynchronous environment, including breaking work into short delivery milestones and using Agile practices

Alignment with GitLab's values and openness to applying transferable skills from related analytics, marketing operations, or business intelligence roles