brightwheel · 1 month ago
Marketing Operations Manager
Brightwheel is a technology brand focused on early education, aiming to support teachers and engage parents. As a Marketing Operations Manager, you will own the marketing technology stack, optimize processes, and collaborate cross-functionally to enhance marketing efficiency and effectiveness.
EducationPrimary EducationSaaSSoftware
Responsibilities
Own and optimize Brightwheel’s marketing technology stack (HubSpot, Salesforce, Chili Piper, and related tools)
Build and maintain automation workflows for lead management, campaign tracking, scoring, and routing
Partner closely with Demand Gen, Lifecycle, and Sales Ops to ensure smooth handoffs and accurate reporting across the funnel
Develop dashboards and insights that measure marketing performance, pipeline contribution, and ROI
Drive data quality initiatives and establish governance best practices across marketing systems
Collaborate with SysOps and Data teams to align technical infrastructure and attribution models
Lead quarterly planning and goal-setting processes to operationalize marketing OKRs
Support campaign execution through documentation, enablement, and scalable processes
Qualification
Required
5–7 years of total experience, including 3+ years in Marketing Operations for a B2B SaaS organization
Proven success managing and optimizing marketing automation and CRM platforms, with required experience in HubSpot, Salesforce, and Chili Piper
Experience implementing data flows between systems and building marketing-to-sales attribution models
Strong analytical and technical skills — comfortable working in BI tools
Demonstrated ability to translate complex data into actionable business insights
Track record of cross-functional collaboration and influence across Marketing, Sales, and Operations
Excellent communication, documentation, and stakeholder-management skills
Company
brightwheel
Brightwheel is a software platform for preschools and childcare providers.
H1B Sponsorship
brightwheel has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (3)
2023 (2)
2022 (1)
2021 (4)
2020 (1)
Funding
Current Stage
Growth StageTotal Funding
$88.8MKey Investors
AdditionBessemer Venture PartnersNewSchools Venture Fund
2021-02-03Series C· $55M
2020-12-14Series Unknown
2018-10-02Series B· $21M
Recent News
Company data provided by crunchbase