Justworks · 5 hours ago
Creative Director
New York, NY
Full-time
Onsite
Senior Level, Lead/Staff
$225K/yr - $270K/yr
10+ years expJustworks is a company that helps businesses focus on running their operations by solving HR issues. The Creative Director will translate the brand strategy into impactful creative work, inspire excellence in brand storytelling, and lead a team of designers to create cohesive and high-quality marketing assets.
Bookkeeping and PayrollComplianceEmployee BenefitsHealth InsurancePayments
Responsibilities
Translating Justworks’ brand strategy into high-impact creative work that builds awareness, relevance, and preference
Inspiring excellence in brand storytelling while raising the bar for creative and strategic outcomes across the organization
Raising the standards for visual craft and consistency across all brand and marketing channels
Partnering with the Senior Director, Brand Marketing to advance Justworks’ identity, evolving our design system and brand guidelines while enabling scale across internal and external teams
Translating long-term strategic goals into actionable roadmaps, scoping initiatives, and ensuring the right problems are being solved at the right level
Collaborating with peers across Experience Design and leaders in Product, Marketing, Engineering, Sales, Events, and Support to define a shared vision
Developing and mentoring a team of designers, enabling them to refine their craft and grow their skills
Leading complex, multi-channel projects with clarity, speed, and excellence
Balancing bold conceptual thinking with strong execution and follow-through
Bringing external inspiration, cultural awareness, and original thinking to our brand
Lead the development of large-scale brand campaigns, always-on marketing assets, and key seasonal moments in partnership with Brand Marketing, Growth, and Communications teams
Set the vision and standard for all creative work across the in-house team, ensuring cohesion, clarity, and creative excellence across channels (digital, social, OOH, events, experiential)
Oversees creative strategy, ensuring high-impact visual storytelling and brand consistency, with deep expertise in storytelling and tone of voice across formats
Partners with agencies and internal teams to evolve brand design and identity, amplifying Justworks presence in the market
Collaborate with external creative and media agencies to align on creative strategy, review work, and maintain brand integrity
Strong leadership skills, with a track record of mentoring and developing talent, building pathways for growth while maintaining a strong feedback and QA culture
Evolve our visual identity system and playbooks/guidelines in line with our strategy, helping us scale our brand consistently across use cases and teams
Partner with stakeholders across Experience Design, Product Marketing, Lifecycle, Content, and Sales to bring unified storytelling to life across the buyer and customer journey
Develop compelling presentations and narratives to communicate design concepts to senior stakeholders
Ensure that all work reflects our brand promise: to give small businesses the boost they need to stay in motion
Qualification
Required
Minimum of 10 years of experience in creative director leadership, ideally within B2B SaaS or growth-stage tech
Minimum of 5 years leading or managing designers, with a track record of developing talent and scaling creative output
A portfolio of high-impact campaigns, identity systems, and multi-channel marketing work
Strong storytelling and communication skills, and executive presence; you can clearly articulate the 'why' behind the work
Expertise in visual storytelling, typography, color, and layout - plus a sharp eye for detail and a passion for craft
Not just as a translator of strategy but a co-owner of strategy, ensuring voice and visuals work together
Experience working with or overseeing external creative agencies and production vendors
Deep understanding of brand systems and the discipline to rebrand & scale them across an organization
Experience partnering with UX / Product Design teams to extend the brand system into product design systems and user experiences
Proficiency in Figma, Adobe Creative Suite
A love of small businesses and a belief in the power of design to support them
Strong ability to provide clear creative direction to both internal and external teams with timely, helpful feedback to improve creative work
Preferred
Familiarity with motion design, photography, and video production workflows is a plus
Benefits
Great benefits
Wellness program offerings
Company retreats
Company
Justworks
Justworks is a cloud-based HR and payroll platform that helps small and mid-sized companies manage payroll, benefits, compliance, and HR.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$159.84MKey Investors
FirstMarkRedpointBain Capital Ventures
2023-11-01Series Unknown· $16.84M
2020-01-28Series E· $50M
2018-03-06Series D· $40M
Leadership Team
Michael Seckler
Chief Executive Officer
David Feinberg
Senior Vice President Risk & Insurance Programs
Recent News
Index Ventures
2025-12-29
2025-11-23
2025-10-30
Company data provided by crunchbase