Apply on Employer Site

AAA Club Alliance · 1 month ago

Web Producer and Strategist

Worthington, OH, 43085

Full-time

Hybrid

Mid Level

$64K/yr - $105K/yr

AAA Club Alliance is currently seeking a Web Producer and Strategist to join their team. The role involves building, updating, and maintaining web pages and content within the enterprise CMS, ensuring adherence to brand standards and accessibility requirements, while collaborating with various teams to enhance web experiences.

Consumer Services

Responsibilities

Build, update, and maintain web pages, components, and content blocks within the enterprise CMS (Sitecore preferred)

Ensure all content adheres to brand standards, formatting guidelines, and accessibility requirements (WCAG 2.2 AA)

Manage digital forms, document links, redirects, and on-page assets to ensure accurate, high-quality publishing

Maintain organized content inventories, image libraries, and asset hygiene across shared repositories and the DAM

Collaborate with designers and developers to ensure component layouts render as intended across devices and browsers

Partner with the Manager, Digital Production to align page builds and updates with established optimization goals and principles

Implement on-page enhancements—including headings, internal linking, metadata (title, description, OG tags), and structured content patterns—to improve discoverability and engagement

Conduct light technical optimization within the CMS, such as ensuring proper schema markup, link integrity, and image alt-text compliance

Conduct pre-publish QA and UAT checks, verifying content display, links, metadata, and analytics triggers

Prepare and maintain QA checklists and release notes for upcoming deployments; track defect resolution and revalidation

Partner with Marketing, SEO, and Analytics teams to translate campaign briefs into optimized, compliant web experiences

Collaborate with Digital Production and Development to identify reusable components, streamline publishing workflows, and improve authoring efficiency

Participate in Agile ceremonies (stand-ups, sprint planning, retrospectives) and contribute to backlog refinement

Support content migrations, urgent content updates, and site refreshes during surge or campaign periods

Suggest enhancements to CMS workflows, templates, and automation opportunities that reduce manual effort

Ability to present technical ideas and high-level concepts and solutions to internal and external team members with varying degrees of technical knowledge

Creativity, strong interpersonal skills, excellent problem solving abilities

Excellent verbal and written communication skills including the ability to explain technical concepts in non-technical terms

Qualification

Sitecore CMSSEO best practicesWeb analytics toolsContent managementProject management toolsHTMLCSSCommunication skillsProblem solvingInterpersonal skillsOrganizational skills

Required

Bachelor's degree in Marketing, Communications, Journalism, related field, or equivalent experience

Must have proven experience working as a Web Content Editor or similar role, with a strong focus on content management and optimization

Must have proficiency in content creation, editing, and publishing

Proficiency with content management systems, Sitecore CMS experience preferred

Solid knowledge of SEO best practices and ability to optimize content for search engines

Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams

Detail-oriented mindset with strong organizational and time management skills

Self-motivated and able to work independently, managing multiple projects simultaneously

Preferred

Proficiency with content management systems, Sitecore CMS experience preferred

Experience with web sites using Headless CMS technology is preferred

Understanding of web analytics tools, such as Google Analytics, and the ability to generate meaningful reports

Familiarity with Tag Management tools

Experience using project management tools such as Jira, Confluence, Jira Service Desk, Smartsheet, Trello, Asana or similar

Familiarity with HTML, CSS, and basic web development concepts is a plus

Creativity, strong interpersonal skills, excellent problem solving abilities

Ability to present technical ideas and high-level concepts and solutions to internal and external team members with varying degrees of technical knowledge