Innodata Inc. ยท 3 days ago
Demand Generation Manager
United States
Full-time
Remote
Senior Level
5+ years expInnodata Inc. is a leading data engineering company specializing in AI technology solutions. The Demand Generation Manager will be responsible for creating, executing, and optimizing lead generation strategies, overseeing campaign creation, marketing automation, and lead management to drive pipeline growth.
AnalyticsArtificial Intelligence (AI)Enterprise SoftwareInformation TechnologyInternetMachine Learning
Responsibilities
Develop and implement comprehensive demand generation campaigns to build a pipeline across a variety of industries and buyer personas
Lead planning, creative development, audience targeting, and performance analysis for all campaigns
Manage paid acquisition channels, including LinkedIn Ads, Google Ads, programmatic advertising, retargeting, and strategic partnerships
Collaborate with content and design teams to create campaign assets such as emails, landing pages, whitepapers, and webinars
Optimize campaigns to improve click-through rates (CTR), cost per lead (CPL), conversion rates from MQL to SQL, and overall pipeline velocity
Administer Pardot (Marketing Cloud Account Engagement) for email campaigns, workflow automation, audience segmentation, and dynamic content deployment
Oversee integration and data flows between Salesforce, Pardot, Gravity Forms, and the company website
Establish and refine lead scoring models to improve qualification accuracy
Build and manage automated nurture programs, drip campaigns, and account-based marketing (ABM) workflows to engage leads throughout the funnel
Maintain clean data management practices, including deduplication and compliance with privacy regulations such as GDPR and CAN-SPAM
Collaborate closely with the website administrator to enhance lead capture performance and increase conversion rates
Implement A/B testing and monitor key website conversion metrics
Ensure campaign landing pages are optimized for performance, user experience, and search engine optimization (SEO)
Manage campaign analytics, dashboards, and ongoing reporting on key performance indicators (KPIs), such as MQLs, SQLs, pipeline, customer acquisition cost (CAC), cost per lead (CPL), and return on ad spend (ROAS)
Work with sales and marketing operations to ensure closed-loop reporting and accurate attribution
Provide actionable insights and recommendations to continually improve lead quality and marketing return on investment (ROI)
Partner with Sales, Marketing Operations, and Product Marketing teams to align campaigns with go-to-market strategies
Work with external agencies or contractors for media buying, creative development, and analytics as needed
Serve as the internal expert on demand generation best practices and marketing automation optimization
Qualification
Required
At least 5 years of experience in demand generation, digital marketing, or growth marketing for B2B SaaS or enterprise technology organizations
Proven expertise in managing marketing automation platforms such as Pardot, HubSpot, Marketo, or similar tools
Strong knowledge of Salesforce CRM and marketing data workflows
Demonstrated ability to run and optimize campaigns on LinkedIn Ads and Google Ads
Comprehensive understanding of lead scoring, nurturing, ABM programs, and funnel metrics
Analytical mindset with proficiency in campaign analytics, reporting, and A/B testing
Hands-on technical skills in campaign setup, automation flow management, and troubleshooting integrations
Bachelor's degree in Marketing, Business Administration, Communications, or a related field
Preferred
Experience in the artificial intelligence, data, or technology services sector
Familiarity with Gravity Forms, Google Tag Manager, and SEO/SEM tools
Experience collaborating across marketing, sales, and operations teams in fast-paced, high-growth environments
Strong communication and project management skills, with the ability to work effectively cross-functionally and remotely
Advanced degrees such as an MBA or MS in Marketing/Analytics
Benefits
Competitive compensation and benefits package.
Remote-first work environment with a global reach.
Opportunity to shape demand generation strategy at a rapidly growing AI company.
Collaborative, fast-paced, and mission-driven company culture.
Company
Innodata Inc.
(NASDAQ: INOD) Innodata is a global data engineering company. We believe that data and AI are inextricably linked.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1993-08-01IPO
Leadership Team
Jack Abuhoff
Chief Executive Officer and Co-Founder
Rahul Singhal
Chief Revenue Officer (CRO)
Recent News
Morningstar.com
2025-11-07
2025-04-04
2024-06-03
Company data provided by crunchbase