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Kaplan · 13 hours ago

Senior Analyst, Amazon Ads

United States

Full-time

Remote

Mid, Senior Level

$65K/yr - $162K/yr

3+ years exp

Kaplan is a global company focused on education and technology, aiming to inspire change in the world. The Senior Analyst, Amazon Ads is responsible for the strategic management and execution of advertising campaigns on the Amazon platform to drive sales and revenue for Kaplan products.

Corporate TrainingEdTechEducationTest and MeasurementTraining

Responsibilities

Develop and execute comprehensive Amazon Ads strategies and tests to achieve Kaplan's sales and revenue targets, utilizing Sponsored Brands, Sponsored Products, and Sponsored Display campaigns

Be an expert on Amazon Ads campaigns by knowing how to conduct keyword research, ad performance/audits, and experience with managing a budget to ensure alignment with overall marketing objectives

Analyze spend trends to determine when incremental budget may be needed, along with the projected sales associated with that incremental

Monitor and analyze Amazon Ads performance metrics, identifying trends, insights, and opportunities for optimization to maximize return on ad spend (ROAS)

Conduct regular audits of Amazon Ads campaigns to ensure compliance with best practices and identify areas for improvement in targeting, creative, and campaign structure

Collaborate with internal teams, including marketing, creative, inventory, and product, to align Amazon Ads strategies with overall business goals and promotional activities

Stay up-to-date with the latest Amazon Ads features, trends, and best practices, and proactively recommend new strategies and tactics to enhance campaign performance

Prepare and present regular reports on Amazon Ads performance to key stakeholders, providing clear insights and recommendations for future strategies

Qualification

Amazon AdsBudget managementData analysisMicrosoft ExcelGoogle SheetsAmazon DSPCommunication skillsProblem-solvingOrganizational skillsTime management

Required

Bachelor's degree with a focus on Business, Preferred

3+ years of hands-on experience

Experience with Amazon Ads

Experience with Microsoft Excel and Google Sheets

Advanced communication and writing skills

Demonstrated critical thinking and problem-solving abilities

Ability to meet deadlines in a fast-paced environment; working under pressure and prioritizing workload

Highly organized and capable of working independently

Preferred

Experience with Amazon DSP

Benefits

Remote work provides a flexible work/life balance

Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)

Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members

Comprehensive health benefits new hire eligibility starts on day 1 of employment

Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities