Pancreatic Cancer Action Network · 1 month ago
Vice President, Marketing & Communications
United States
Full-time
Hybrid
Director/Executive
$185K/yr - $220K/yr
10+ years expPancreatic Cancer Action Network (PanCAN) is dedicated to accelerating critical progress for pancreatic cancer patients. They are seeking a Vice President, Marketing and Communications to lead a digital-first marketing strategy that enhances the organization’s brand and drives engagement and growth.
Health CareNon Profit
Responsibilities
Partner with the Chief Growth Officer and executive leadership to align marketing priorities with the organization’s strategic plan and growth model
Develop and execute an enterprise-wide digital marketing and communications strategy that integrates programmatic, fundraising, volunteer and advocacy priorities to drive awareness, engagement, conversion and retention
Advance the use of data, audience insights, and market trends to guide decision-making, resource allocation, and message optimization
Identify emerging digital trends, platforms, and partnerships that can expand reach and accelerate impact
Lead the digital evolution of the organization’s marketing infrastructure — evolving the website, social media, email, paid media, SEO/SEM, CRM, and analytics into an integrated, user-centered experience. This leader will ensure that digital strategy is not a department, but a discipline — integrated across the entire organization
Advance analytics, testing, and reporting to improve decision-making, transparency, and ROI
Champion digital accessibility, inclusivity, and innovation — ensuring all digital experiences reflect organizational values
Develop and implement an integrated marketing and communications strategy that aligns with PanCAN’s goals, including leading all creative brand design and narrative
Develop and lead the overall content strategy and editorial architecture — ensuring all digital, video, and written content is optimized. Partner across departments to unify messaging, content, and digital experiences
Steward the organization’s brand as a strategic asset, ensuring consistency and authenticity across all platforms
Lead public relations, media strategy, and issues management, protecting and promoting the organization’s reputation
Elevate executive visibility and thought leadership across key audiences and media channels
Drive integrated, multi-channel campaigns that align programmatic, fundraising, volunteer and advocacy priorities to deliver campaigns that are measurable, iterative, and scalable — such as Clinical Trials Awareness Month, Diet and Nutrition Month, Pancreatic Cancer Awareness Month, and PurpleStride
Partner across departments to unify messaging, content, and community member experiences
Build and cultivate strategic partnerships and identify new channels for growth, visibility, and influencer collaborations to amplify reach and relevance
Lead, mentor, and inspire a high-performing Marketing and Communications team committed to excellence, accountability, and creativity
Implement operational systems, processes, and governance frameworks that ensure consistency, quality, agility, and scalability
Manage budgets, vendors, and contracts to optimize performance and value
Promote a culture of learning, creativity, and continuous improvement aligned with the organization’s mission and values
Qualification
Required
10+ years of progressive leadership experience in non-profit marketing, digital strategy, communications, or brand management, with demonstrated success driving measurable growth in complex organizations
Deep expertise in digital ecosystems — including website management, full-funnel engagement strategies, CRM integration, marketing automation, SEO/SEM, paid media, analytics, and performance dashboards
Proven ability to lead data-informed, cross-channel marketing strategies that drive both revenue and engagement outcomes
Strong command of storytelling, content marketing, and brand positioning across digital and traditional platforms
Experience leading high-performing, multidisciplinary teams in fast-paced, mission-driven environments
Proficiency in marketing technology systems, particularly Salesforce CRM, Salesforce Marketing Cloud, and Luminate Online
Exceptional communication, influence, and stakeholder management
Mission-driven, with a passion for using innovation, data, and creativity to accelerate organizational impact
Benefits
Competitive salaries
Flexible work arrangements
Exceptional time off
Health and welfare benefits
Company
Pancreatic Cancer Action Network
Our vision is to create a world in which all patients with pancreatic cancer will thrive.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Thomas V. Croal
Chief Financial Officer
Anna Berkenblit
Chief Scientific and Medical Officer
Recent News
2025-09-26
Company data provided by crunchbase