dentsu · 1 month ago
Global Platform Lead - Amazon
New York
Full-time
Onsite
Senior Level, Lead/Staff
15+ years expDentsu International is a leading media and marketing organization that focuses on building transformational partnerships. The Global Platform Lead will manage relationships with major partners like Amazon, driving strategic initiatives and ensuring seamless integration of offerings to maximize growth and deliver measurable results.
AdvertisingInformation ServicesMarketing
Responsibilities
Lead and consult across development of integrated media, CXM, and creative strategies in alignment with Amazon priorities and capabilities
Define the integrated dentsu / Amazon proposition for Ads x AWS and take direct to clients
Drive innovation and differentiation by leveraging business and client insights/trends to craft compelling strategies that deliver measurable results
Ensure alignment between strategic initiatives and Amazon’s goals to drive mutual success and long-term growth
Cultivate deep knowledge of Amazon’s products, industry, challenges, and opportunities to provide insightful guidance and solutions to the broader dentsu business to unlock partnership potential
Forge strong connections between dentsu practice areas and agency brands to align efforts in leveraging Amazon’s capabilities to deliver best-in-class, end-to-end Google/Amazon use cases
Coordinate cross-functional / cross-practice stakeholders to deliver comprehensive solutions that bring together the advertising and tech sides of the business to address needs of dentsu, clients and Amazon
Unearth client learnings/insights, synthesize, and report back to Amazon for review, consideration, and implementation
Deliver/grow end-to-end Amazon solutions for 2-3 high-potential clients, annually
Establish cadence and mechanisms to bring teams together to discuss opportunities/challenges – lead quarterly client councils for key dentsu leaders, create regional internal summits for sharing Amazon news and opportunities across Media, CX and Creative practices – owning the development of agenda, content and ultimately serving as point of contact for executive influence
Ensure core cross-practice teams are fluent and empowered across Media and Cloud operations and opportunities
Serve as the central point of contact for agency growth and client teams to help identify areas of opportunity to embed Amazon across pitch narratives/proposals
Develop compelling materials that clearly articulate dentsu / Amazon partnership and associated value
Contribute to increased pitch performance by developing bespoke materials / thinking related to a particular client brief, considering the Amazon partnership and canvas of offerings
Provide strategic consultation and thought leadership to Amazon on all aspects of their business as it relates to our agency's capabilities
Engage and participate across 4-6 local/global pitches annually to ensure the best of Amazon partnership opportunities are featured as a point of difference to support the dentsu offering
Ascertain learnings from dentsu teams to understand their innovation agenda and identify areas in which Amazon can support
Maintain finger on the latest offerings from Amazon (ex: AI) and provide guidance to Amazon in terms of positioning to dentsu teams
Facilitate the introduction and championing of latest offerings and testing opportunities to dentsu teams and ensure executive leadership sponsorship
Socialize and scale the awareness and understanding of Amazon innovation offerings across the core set of dentsu influencers
Identify key Amazon native and bespoke AI solutions to serve as gateway for growth and adoption, enabling dentsu to expand on its position amongst the big 6
Advocate and secure client participation in 3+ alpha/betas throughout the year
Socialize Amazon expertise and support in the scaled upskilling of the dentsu network to reduce complexity and drive innovation
Ensure local market teams have clear view of the value output from the partnership and that local needs are being considered in partner strategy development
Champion best practice, educational ambitions, and creation of industry-leading case studies to promote externally and across dentsu
Collate a consolidated view of partner spend and opportunity across the network to help identify gaps/opportunities and deploy strategies in response
Develop global dentsu / Amazon learning roadmap/curriculum, annually
Develop always on partnership hub to house materials, creating increased visibility and access for teams, inclusive of case studies, partnership benefits, testing opportunities, partner updates/roadmap, etc
Qualification
Required
15+ years of experience in media & marketing landscape
Deep knowledge of and experience with integrated media strategies and planning
Solid understanding of client needs and how teams latch onto new products/opportunities
Clear vision of the media/ad-tech landscape, across both 'legacy partners' as well as new/emerging tech
Proven leadership skills and ability to interact and influence at all levels of the organization, fostering strong cross-functional collaboration, teamwork and results
Experience in developing solutions to support the sale of new services to clients
Commitment to delivering media solutions and the ability to align team members behind said solutions
Desire to learn new skills and link different aspects of the business
Ability to think strategically, not just tactically; someone who can see the big picture but can articulate the all-important detail
Exceptional presentation skills, written and oral communication
Passionate about driving business forward and a team player
Has participated in new business development and pitches
Client-facing experience
Strong managerial skills and the ability to mentor and upskill others
Willingness to travel for business
Company
dentsu
We are dentsu.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$24.88MKey Investors
Epiris
2012-07-12Acquired
1993-11-01Private Equity· $24.88M
Leadership Team
Dawn Rowlands
CEO Sub-Saharan Africa
Nigel Sharrocks
CEO, Aegis Media Global Brands
Recent News
Morningstar.com
2025-06-13
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