Alation · 1 week ago
Sr. Director, Regional Marketing
Redwood City, CA
Full-time
Hybrid
Director/Executive
$205K/yr - $277K/yr
12+ years expAlation is pioneering the next era of data intelligence powered by AI agents and trusted data. As the Sr. Director, Regional Marketing, you’ll lead a global team driving pipeline impact through regional strategies that amplify Alation’s data intelligence and AI product story.
AnalyticsArtificial Intelligence (AI)Business IntelligenceData GovernanceData IntegrationData ManagementMachine Learning
Responsibilities
Lead, coach, and mentor a global team of five Senior Regional Marketing Managers across AMER, EMEA, and APAC
Build a culture that reflects Alation’s values: Raise the Bar, Move with Urgency, Win Through Results, Build Exceptional Teams, and Act Like the Owner You Are
Set the vision, operating model, and performance bar for global regional and performance marketing
Translate global go-to-market strategy into regional execution that fuels predictable, scalable pipeline growth
Act as the senior bridge between regional marketing, corporate marketing, and sales leadership to ensure unified direction and execution excellence
Own the global integrated campaign strategy, from concept through execution, optimization, and scale
Define how field, ABM, demand, and performance marketing programs work together to drive pipeline creation, acceleration, and efficiency
Partner with Product Marketing to shape campaign narratives around data intelligence, governance, AI-readiness, and AI agents
Lead a performance-driven marketing model, optimizing paid, digital, ABM, events, and partner channels to maximize conversion, velocity, and ROI
Hold direct accountability for global campaign and channel performance, ensuring disciplined execution with room for regional optimization
Translate global GTM and campaign strategy into regionally relevant programs aligned to market maturity and buying behavior
Own senior-level alignment with regional Sales leadership, ensuring shared accountability for pipeline creation and acceleration
Establish global frameworks for joint planning, territory strategy, and campaign follow-through
Partner with ecosystem and cloud providers (Snowflake, Databricks, AWS) to co-market data and AI solutions that extend Alation’s reach and relevance
Foster a high-performing, insight-driven marketing culture that thrives on experimentation and accountability
Define and own global success metrics across SQL, SAL, pipeline contribution, velocity, CAC efficiency, and ROI
Partner with Marketing Operations to drive advanced attribution, funnel analysis, and performance reporting
Use performance data to continuously refine channel mix, regional investment strategy, and campaign prioritization
Manage the global regional marketing budget, optimizing OPEX and MDF for maximum pipeline return
Forecast and report spend efficiency and ROI transparently, acting as a data-driven steward of growth investments
Model Alation’s ownership mindset—balancing strategic impact with operational discipline
Build strong partnerships with regional sales and customer success leaders, driving shared accountability for pipeline and revenue
Establish global frameworks for joint planning, alignment sessions, and executive visibility into marketing impact
Serve as a trusted partner to GTM and Product leadership, ensuring marketing execution supports Alation’s broader AI and data intelligence strategy
Qualification
Required
12+ years of B2B marketing experience, with at least 5 years leading global or regional teams
Proven success leading field, demand generation, and ABM programs that deliver measurable pipeline and revenue growth
Deep understanding of marketing in enterprise SaaS, preferably within data, analytics, or AI domains
Demonstrated success partnering with Sales and cross-functional teams across regions
Data-driven mindset—comfortable using Salesforce, Marketo, and attribution tools to drive decisions
Exceptional communication, presentation, and stakeholder management skills
Ability to thrive in a high-growth, matrixed environment and to operate with urgency, accountability, and creativity
Willingness to travel up to 25%
Company
Alation
Alation is a data intelligence platform for banks, retailers, and government agencies.
501-1000 employees
H1B Sponsorship
Alation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9)
2024 (20)
2023 (11)
2022 (24)
2021 (21)
2020 (8)
Funding
Current Stage
Late StageTotal Funding
$314.95MKey Investors
NTT DOCOMO VenturesRiverwood CapitalIcon Ventures
2023-06-27Series Unknown
2022-11-02Series E· $123M
2021-06-03Series D· $110M
Leadership Team
Satyen Sangani
CEO & Co-Founder
Junaid Saiyed
SVP of Engineering
Recent News
2026-01-22
2025-12-18
Company data provided by crunchbase