Global Atlantic · 22 hours ago
AVP, Media Planner
Boston, MA
Full-time
Onsite
Mid, Senior Level
$130K/yr - $150K/yr
7+ years expGlobal Atlantic is a leading provider of retirement security and investment solutions, and they are seeking an experienced AVP, Media Planner to oversee paid media campaigns. This role will lead strategic development, planning, and execution of media initiatives to enhance brand visibility and engagement across multiple channels.
Financial ServicesInsuranceLife InsuranceRetirement
Hiring Manager
Kevin Sylvia
Responsibilities
Lead the strategic planning, execution, and optimization of paid media campaigns across global and regional markets, across KKR’s asset management, wealth management, and insurance businesses
Partner with brand, content, and communications teams to translate business objectives into actionable media strategies
Manage agency relationships, ensuring best-in-class planning, buying, and reporting performance
Oversee development of media plans, audience targeting, and channel mix recommendations across digital, social, print, broadcast, and out-of-home
Serve as the internal subject-matter expert on paid media, advising senior marketing and business leaders on investment strategy and emerging opportunities
Monitor campaign performance and provide actionable insights to optimize spend and maximize ROI
Ensure data integrity and consistency across campaign tracking, analytics, and reporting
Manage paid media budgets and quarterly forecasting processes
Qualification
Required
7–10 years of experience in media planning and buying, with demonstrated expertise across digital and traditional channels and B2B audiences
Proven experience managing complex, multi-market campaigns and agency partnerships
Strong analytical skills and ability to interpret performance data into strategic insights to drive actionable optimizations
Deep understanding of audience segmentation, targeting, and measurement frameworks
Excellent communication and presentation skills, with the ability to distill complex data for senior stakeholders
Proficiency in campaign analytics tools, ad-tech platforms, and social media advertising systems
Strong organizational and time-management skills, with the ability to manage multiple priorities under tight deadlines
Bachelor's degree in marketing, communications, business, or a related field
Preferred
Experience in financial services, asset management, or another highly regulated industry
Familiarity with media attribution models, marketing mix modeling, and brand lift studies
Advanced knowledge of programmatic buying and data-driven media optimization techniques
Exposure to international media markets and global brand campaigns
Benefits
Annual cash bonuses
Long-term incentives (equity)
Generous benefits (including immediate vesting on employee contributions to a 401(k), as well as a company match on your contributions)
Sales incentives
Company
Global Atlantic
Global Atlantic is helping individuals and families think ahead for financial security.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$1.01B2020-07-08Acquired
2013-05-13Private Equity· $1.01B
2004-01-01Private Equity
Leadership Team
Allan Levine
Chairman and Chief Executive Officer
Timothy Bridgers
Managing Director of Preneed
Recent News
2025-12-03
Company data provided by crunchbase