Agiloft · 1 month ago
Product Marketing Manager - Product Led Growth
United States
Full-time
Remote
Mid, Senior Level
5+ years expAgiloft is a trusted global leader in data-first contract lifecycle management software. The Product Marketing Manager will develop and execute go-to-market plans for Agiloft products, focusing on the Product Led Sales strategy, while collaborating with various teams to create marketing materials and manage product launches.
Business Process Automation (BPA)CRMEnterprise SoftwareInformation TechnologySaaSSoftware
Responsibilities
Build and maintain a PLS market introduction and standard for appropriate standalone products
Develop and execute a comprehensive marketing plan for these products working in conjunction with PMM, Engineering (Eng), Product Management (PM) and marketing colleagues
Create compelling go-to-market materials such as web content, product presentations, datasheets, white papers, contributed articles
Work with adjacent departments to develop PLS-friendly user-onboarding, training, and engagement content for in-app, email, and online delivery
Work with the marketing team to develop appropriate content for each stage of the sales cycle across all channels, particularly with regard to transitioning customers from self-management to Sales-led upsells
Manage product launches and new software releases
Participate in competitive analysis for assigned products, and share competitive learnings with marketing, sales, PM, and customer success teams
Serve as primary Agiloft evangelist for assigned products by presenting at industry conferences, customer meetings, and other internal and external events
Work with SDRs and sales teams on product positioning and messaging including sales training on products, competitive positioning, scripts, and cheat sheets
Develop customer insight through customer and prospect interviews and quantitative surveys
Define market opportunity and inform product roadmap by analyzing competitors and working with customer success, sales, engineering, and product teams
Other duties as assigned
Qualification
Required
Minimum of five years Product Marketing experience
Minimum of two years' experience with Product Led Growth (PLG) or Product Led Sales (PLS)
Demonstrable ability to develop content such as white papers, product presentations, etc
Experience managing product positioning and competitive analysis
Experienced in launching products
Experience collaborating effectively across functions like sales and product management to achieve results
Experience delivering compelling product marketing results and product revenue growth
Experience managing and developing new product marketing programs with clear data-driven results
Demonstrated success in driving successful customer engagement leading to customer advocacy
Experience working with demand generation to deliver high converting programs
Preferred
Bachelor of Science or Bachelor of Arts degree or equivalent experience
Knowledge of the contract management, legal tech, procurement, or sales operations marketplaces
Benefits
Floating holidays
Quarterly, no-questions-asked wellness day
Company
Agiloft
The most trusted global leader in data-first contract lifecycle management (CLM) software
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$45MKey Investors
FTV Capital
2024-05-30Acquired
2020-08-17Private Equity· $45M
Leadership Team
Eric Laughlin
CEO
B
Brandon Wright
Director of Partner Relations
Recent News
bloomberglaw.com
2025-12-03
2025-12-02
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