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Wrap · 1 month ago

Media & Public Relations Specialist

Miami, FL

Full-time

Onsite

Mid Level

$70K/yr - $80K/yr

3+ years exp

Wrap Technologies is a global leader in advanced solutions for public safety. They are seeking a Media & Public Relations Specialist to lead external PR initiatives, manage media relations, and craft compelling narratives that reinforce Wrap’s mission in non-lethal response.

Law EnforcementSecurityTrainingVirtual Reality

Diversity & Inclusion

Responsibilities

Build Wrap’s visibility through press releases, pitches, media outreach, and earned media strategies

Cultivate relationships with journalists, trade publications, and public safety outlets

Support executives in developing thought-leadership pieces on policing, technology, and non-lethal response

Newsjack relevant events by identifying real-time media opportunities tied to policing trends, legislation, and breaking news

Draft and refine white papers, research briefs, blog articles, case studies, and long-form brand narratives

Ensure consistency of message, tone, and voice across all external communications

Translate technical and operational concepts into accessible, compelling content for diverse audiences

Manage consistency of voice across press, presentations, and digital platforms

Collaborate with leadership to develop messaging frameworks that anticipate sensitive questions around use-of-force, training, and liability

Produce fact-based, timely responses during high-stakes or crisis situations

Ensure alignment of external messaging with Wrap’s broader mission and goals

Conduct real-time news monitoring to identify PR opportunities

Track sentiment, message pull-through, and competitive narratives to maintain Wrap’s category leadership

Help shape the company’s long-term external narrative across public safety, technology, and policy conversations

Collaborate with Marketing to ensure communications and brand messaging are aligned across campaigns, digital content, and lead-generation initiatives

Develop narrative frameworks that connect Wrap’s mission and technology to marketing objectives, driving awareness and engagement among key audiences

Support the creation of marketing assets—including web content, campaign copy, and promotional materials—that reflect Wrap’s voice and reinforce thought leadership

Partner with the Marketing Specialist to analyze content performance and apply insights to strengthen message resonance and impact across channels

Partner with Sales, Training, and Product to uncover deployment wins, agency outcomes, and field stories for PR use

Collaborate closely with and support the Marketing Specialist to align PR, content, and campaigns

Amplify earned media across Wrap’s owned channels, including social, web, newsletters, and video

Develop PR KPIs and reporting across reach, sentiment, share of voice, and narrative impact

Present executive-ready PR updates summarizing wins, risks, and emerging opportunities

Qualification

Public RelationsMedia RelationsStorytellingCrisis CommunicationsContent DevelopmentResearch SkillsEngagement with MediaEditing SkillsCollaborationFast-paced Environment

Required

Must have a minimum of 3+ years of professional experience in public relations, journalism, media, or communications, preferably with exposure to law and enforcement, public safety, or government sectors

Must have exceptional writing, editing, and storytelling skills with the ability to handle sensitive topics responsibly

Must be comfortable engaging directly with media, public safety leaders, and executive stakeholders

Must have strong research skills with ability to quickly synthesize complex information into clear narratives

Must be able to thrive in a fast-paced, mission-driven environment with a balance of independence and collaboration

Preferred

Strong track record of published work in broadcast, print, or digital media preferred

Experience drafting white papers, research briefs, or policy-driven reports preferred

Familiarity or experience with investor relations, earnings communications, or regulatory disclosures in a publicly traded company environment preferred

Marketing or brand communications experience is a plus; particularly in developing content that supports campaigns, demand generation, or audience engagement across digital platforms