Apply on Employer Site

Stability AI · 10 hours ago

Content Lead

United States

Full-time

Remote

Mid, Senior Level

$126K/yr - $175K/yr

7+ years exp

Stability AI is seeking an experienced and creative Content Lead to develop narratives that shape how key audiences understand their brand and products. The role involves leading the creation of thought leadership and educational content while collaborating across teams to align content with business objectives.

Artificial Intelligence (AI)Generative AIImage RecognitionInformation TechnologySoftware

Responsibilities

Develop Stability AI’s core narratives

Craft compelling, accessible product and brand narratives that translate technical concepts into clear, inspiring stories for enterprise buyers and other key audiences

Steward of brand storytelling

Collaborate with the creative team to craft narrative ideas that evolve Stability AI's positioning within our audience. This involves strategic reframing to stand out among the noise and hype of AI

Lead multi-format content creation

Create high-quality content including blog posts, thought leadership posts, white papers, case studies, how to’s, and other content that contributes to top funnel awareness and increases lower funnel conversion

Partner across teams to build integrated programs

Collaborate with product marketing, research, creative, demand gen, comms, sales, and senior leadership to align content with business strategy, priority audiences, and key company moments

Optimize content for engagement and performance

Use analytics tools, market research, and audience insights to improve messaging and ensure content is optimized for SEO, GEO, and other performance levers to reach key audiences and maximize impact

Qualification

B2B SaaS content marketingAI tools proficiencyExceptional writing skillsSEO tools proficiencyAnalytics tools proficiencyProject management toolsEntrepreneurial spiritVisual media experienceCross-functional collaboration

Required

7+ years of experience in B2B SaaS content marketing or communications roles, with a strong understanding of how content influences the marketing funnel. Experience in both startup and mature organizations is ideal

Exceptional writing, editing, and storytelling skills with the ability to produce clear, engaging narratives for a wide range of audiences

Ability to distill technical information into compelling, human-centered content that makes complex topics exciting

You are energized by diving into unfamiliar topics, learning fast, and translating what you learn into content that informs and inspires

You know how to both write and engineer content using AI tools to accelerate creative development and expand what is possible

Data-driven mindset with comfort using analytics tools to evaluate content performance and inform decision-making

Proficiency with CMS platforms, SEO tools, analytics systems, and project management tools

Comfortable leading cross-functional projects and influencing without direct reporting lines across lifecycle, product marketing, content, creative, product and sales

Entrepreneurial spirit with a get things done attitude and an ability to thrive in a fast-changing environment

Sharing a portfolio of previous writing, socials campaigns, and thought leadership examples required