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IANS · 2 months ago

Senior Director of Demand Generation

Boston, MA

Full-time

Hybrid

Director/Executive

$160K/yr - $200K/yr

8+ years exp

IANS is seeking a strategic and execution-oriented Senior Director of Demand Generation to drive programs that generate pipeline and accelerate revenue. This role will own aggressive lead generation targets across various programs and requires a proven track record in B2B multi-channel demand generation.

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Responsibilities

Own the end-to-end demand generation strategy across digital, social, outbound, and events

Drive pipeline growth by developing programs that attract, engage, and convert target buyers

Design and optimize full-funnel programs from awareness through expansion to ensure seamless lead handoff and continuous engagement across the buyer journey

Lead paid and organic digital programs across search, display, paid social, and retargeting

Build social engagement campaigns (LinkedIn and others) to increase reach and lead flow

Create optimal sequences of scaled email outreach to cultivate and nurture prospects without overwhelming them

Develop campaigns that support Account Executive personal outreach

Use data, intent signals, and segmentation to prioritize and optimize account targeting

Define and monitor KPIs across all channels (MQLs, SQLs, pipeline contribution, conversion rates)

Analyze funnel data, optimize campaigns, and deliver insights to key stakeholders (IANS leadership team, PE operating partners, board of directors)

Ensure disciplined reporting on program performance and pipeline health

Manage the demand generation budget across channels with accountability for ROI

Evaluate and manage vendors, agencies, and technology partners to support growth

Build, lead, and mentor a high-performing demand generation team

Foster a culture of accountability, collaboration, and data-driven decision making

Partner with Sales to align lead definitions, pipeline targets, and conversion processes, and to ensure that demand programs align with GTM strategy

Collaborate with Brand and Content Marketing teams to ensure demand programs reinforce brand positioning and thought leadership initiatives

Collaborate with content teams to ensure campaigns resonate with key buyer personas

Partner with Marketing Operations to optimize tech stack (CRM, MAP, intent data, attribution tools) for accurate tracking and reporting

Stay current on social, digital, and event best practices

Experiment with emerging tactics (e.g., account-based marketing, conversational marketing, AI-driven targeting) to drive performance

Recommend new tools to modernize IANS' martech stack

Qualification

B2B demand generationMulti-channel marketingABMMarketing automationCRM proficiencyAnalytical skillsLeadership skillsCommunication skillsCollaboration skills