Swanson Russell · 4 months ago
Director of Media
Lincoln, Nebraska, United States
Full-time
Hybrid
Director/Executive
10+ years expSwanson Russell is the Nation’s Leading Agency for Brands That Work and Play Outdoors. They are seeking a visionary and results-driven Director of Media to lead their media department in developing impactful, multi-channel media strategies across various channels. The role involves driving innovation in media planning, collaborating with agency strategists, and providing strategic direction for the media team.
AdvertisingInternet of ThingsMarketing
Responsibilities
Drive innovation in media planning, execution, and optimization across all channels to exceed client expectations
Lead the development of multi-channel media strategies that integrate programmatic, social, digital, and traditional tactics
Use data-driven insights and advanced analytics to evaluate media options and create impactful media plans
Proactively pursue collaboration with agency strategists from other disciplines, including creative, account service, customer experience, and digital, to ensure cohesive, integrated marketing communications
Provide strategic direction for a talented media group, fostering a supportive environment and guiding their professional development
Present confidently in client, agency, and new business meetings, delivering persuasive media insights that reflect a deep understanding of today’s media landscape
Manage and develop the skills of your team through continuous feedback and scheduled performance evaluations
Champion ongoing learning by leading departmental training sessions focused on emerging media trends and best practices
Qualification
Required
Strong leadership skills, with a proven track record of inspiring teams and championing new ideas
Deep understanding of today's media environment, including programmatic, digital, social, and emerging platforms
Ability to develop and articulate visionary media strategies that align with client objectives
Excellent communication skills, with the ability to present complex ideas clearly and persuasively
Strong analytical skills, with the ability to interpret audience data and market factors and apply them to media planning
Proven ability to foster relationships with clients, media partners, and cross-functional teams
Bachelor's degree in Business, Advertising, Journalism, Marketing, Communications, or a related field
Minimum of 10 years of experience in media planning and strategy, with a demonstrated understanding of digital and traditional channels
14+ years of experience in a related field may be considered in lieu of a degree
Company
Swanson Russell
Swanson Russell is an integrated, full-service communications agency from Nebraska.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Brent Schott
CEO
Brian Boesche
Partner/Chief Creative Officer
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