Apply on Employer Site

Hard Rock Digital · 1 month ago

Casino Content Specialist

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

Hard Rock Digital is focused on becoming a leader in online gaming, and they are seeking a Casino Content Specialist to join their Casino Content team. This role involves creating, optimizing, and managing high-impact casino content to enhance the online casino experience and improve SEO presence.

Computer Software

Responsibilities

Create and refine content using AI tools and LLM workflows, ensuring accuracy, SEO alignment, and strong casino subject-matter quality

Collaborate with editors to finalize content before publication

Support ongoing development and maintenance of slot and table game pages, category hubs, promos, and evergreen editorial

Upload, format, and publish content in WordPress, including images, metadata, internal linking, and on-page SEO

Ensure all published content meets UX, brand, SEO, and compliance standards

Maintain clean, consistent formatting and structure across the content library

Perform keyword research, competitive analysis, and trend monitoring using Semrush, Ahrefs, Google Search Console, and related tools

Monitor post-publish performance and provide clear insights and reporting to the Director of Casino Content

Identify and execute ongoing optimization opportunities across the casino content ecosystem

Work closely with the Director of Casino Content, Project Managers, SEO, design, social, and other teams

Prepare and submit creative design and development requests as directed

Support cross-team initiatives and ensure content aligns with broader product, marketing, and campaign needs

Maintain organized tracking systems for all content projects, versions, and approvals

Manage multiple workflows, shifting priorities, and deadlines in a fast-paced environment

Contribute to continuous improvements across content quality, processes, documentation, and publishing workflows

Qualification

Casino gaming knowledgeSEO tools proficiencyWordPress managementContent creationAI content toolsCollaboration skillsAttention to detailOrganizational skillsPositive mindset

Required

A highly organized, detail-focused contributor who understands casino gaming and can produce, refine, and optimize content that drives player engagement and organic growth

Strong understanding of and a passion for casino games, online casinos, and how they work, including slot mechanics, RTP, volatility, and player experience drivers

Hands-on experience with WordPress and digital publishing workflows

Proficiency with Semrush, Ahrefs, Google Analytics, Google Search Console, and other SEO tools

Strong writing, editing, and SEO skills with the ability to evaluate, improve, and fact-check AI-generated content

Exceptional attention to detail

Ability to collaborate effectively with editors, designers, SEO specialists, PMs, and other teams as needed

Highly organized with the ability to manage shifting priorities and multiple concurrent projects

A proactive, positive, solution-oriented mindset

2–3+ years in SEO, content creation, digital publishing, or related fields; iGaming experience is a strong advantage