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Nexstar Media Group, Inc. · 1 week ago

Regional Director, Digital Sales

Irving, TX

Full-time

Hybrid

Director/Executive

$180K/yr - $225K/yr

6+ years exp

Nexstar Media Group is seeking a Regional Director of Digital Sales responsible for accelerating digital revenue across a defined portfolio of local markets. This senior role focuses on execution by partnering with local leadership to drive performance and close high-value opportunities across owned & operated inventory and marketing services.

BroadcastingInformation ServicesMedia and EntertainmentNewsPublishingSocial Media

Responsibilities

Own digital revenue outcomes across assigned markets, driving growth across all product lines: OTT/CTV, Display, OLV and Marketing Services

Partner with local GMs, GSMs, and AEs to develop and close high-value deals, expand existing accounts, and penetrate new business

Push adoption of multi-platform solutions that drive measurable ROI for clients and maximize yield on premium inventory

Act as the point of escalation and deal support on key enterprise, regional, and multi-market opportunities

Support Regional Vice Presidents on strategic initiatives and digital growth opportunities for markets

Support and influence local sales teams to prioritize digital in every sales conversation

Identify underperforming segments and implement targeted actions to accelerate growth

Reinforce the company’s go-to-market strategy, pricing discipline, and product positioning to win share in competitive markets

Help implement quarterly and annual plans that align to local revenue targets and product mix goals

Track regional pacing to budget and proactively address shortfalls with market-level interventions

Lead weekly forecast reviews, monthly pipeline health checks, and deal strategy sessions with local sales leadership

Partner with corporate revenue operations to ensure forecast accuracy, CRM discipline, and revenue visibility

Share best practices across regions and contribute to corporate feedback loops on product performance and sales blockers

Support recruitment and onboarding of top-tier digital talent in key markets as needed

Qualification

Digital media salesDigital revenue leadershipCTV/OTT expertiseProgrammatic advertisingCRM tools proficiencySales strategy discussionsResults-driven

Required

6+ years in digital media sales or digital revenue leadership, preferably with local/regional media organizations

Proven success leading or influencing sales teams to exceed digital revenue goals

Deep expertise across digital ad channels including CTV/OTT, display, programmatic, native, search, social, and email

Strong executive presence and ability to command sales strategy discussions in-market

Demonstrated success in building and closing 7-figure digital deals with major advertisers or agencies

Fluent in CRM tools, forecasting methodologies, and digital advertising platforms

Highly autonomous and results-driven, with a bias toward action

Ability to travel up to 75%

Company

Nexstar Media Group, Inc.

Glassdoor2.8

Nexstar Media Group, Inc.

Founded in 2000

Irving, Texas, USA

10001+ employees

http://www.nexstar.tv

Funding

Current Stage

Public Company

Total Funding

$2.5M

2017-09-06Post Ipo Equity· $2.5M

2003-12-05IPO

Leadership Team

Bill Sammon

SVP

Jerry Walsh

Senior Vice President, Local Content Development

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