Williams-Sonoma, Inc. · 1 month ago
VP Integrated Brand Marketing - West Elm
Brooklyn, NY
Full-time
Onsite
Director/Executive
$230K/yr - $245K/yr
15+ years expWilliams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. The VP of Integrated Brand Marketing will define the brand's positioning and develop strategies that align creative storytelling with business priorities, while leading integrated media strategies across channels.
Retail
No H1B
Responsibilities
Define and evolve West Elm’s brand positioning, narrative, and cultural relevance across all channels
Develop annual and seasonal go-to-market strategies that align creative storytelling with business priorities, new product launches, and customer insights
Serve as the brand’s voice in shaping how West Elm connects design, community, and commerce
Lead concept-to-launch development of breakthrough brand campaigns that capture imagination and drive measurable engagement
Partner with creative, merchandising, and retail teams to ensure a unified and compelling brand experience across all customer touchpoints
Partner with analytics, merchandising, and digital teams to leverage data in shaping marketing strategies
Use real-time insights and performance data to optimize campaigns and inform future brand direction
Lead integrated media strategy across brand and performance channels (digital, social, video, print, partnerships, and experiential)
Partner closely with internal and external media teams to align upper-funnel storytelling with mid- and lower-funnel performance
Ensure efficient and effective investment of marketing budgets by leveraging audience insights, analytics, and creative performance data
Drive full-funnel connection between awareness, engagement, and conversion—linking brand building to measurable growth
Qualification
Required
15+ years of progressive experience in Brand Marketing, with a minimum of 5+ years in leadership roles
Proven senior-level experience in a Retail, or a highly design/aesthetic-driven D2C brand is preferred; experience with a multi-channel/omni-channel brand is essential
Exceptional track record of elevating brand equity, driving significant and measurable growth
Deep expertise in balancing creative excellence with performance marketing, utilizing advanced analytics to measure brand impact and optimize investment across the marketing mix
A strong passion for and deep knowledge of modern design, craftsmanship, and sustainability
Demonstrated success in managing complex teams and agencies, working within a matrixed corporate structure
Exceptional verbal, written, and presentation skills with the ability to influence and align C-suite and executive stakeholders
Bachelor's Degree or equivalent experience preferred
Preferred
Proven senior-level experience in a Retail, or a highly design/aesthetic-driven D2C brand is preferred; experience with a multi-channel/omni-channel brand is essential
Bachelor's Degree or equivalent experience preferred
Benefits
A generous discount on all WSI brands
A 401(k) plan and other investment opportunities
Paid vacations, holidays, and time off to volunteer
Health benefits, dental and vision insurance, including same-sex domestic partner benefits
Tax-free commuter benefits
A wellness program that supports your physical, financial and emotional health
In-person and online learning opportunities through WSI University
Cross-brand and cross-function career opportunities
Resources for self-development
Advisor (Mentor) program
Career development workshops, learning programs, and speaker series
Company
Williams-Sonoma, Inc.
Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the home.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Marta Benson
CEO Pottery Barn Brands
Jeff Howie
Chief Financial Officer
Recent News
Digital Commerce 360
2024-05-04
2024-05-04
Springfield Business Journal
2024-04-30
Company data provided by crunchbase