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Advance Auto Parts · 1 day ago

Marketing Analyst

Raleigh, NC

Full-time

Hybrid

Mid, Senior Level

4+ years exp

Advance Auto Parts is seeking a data-driven and detail-oriented Marketing Analyst to join their TechNet Professional team. This role involves bridging operations and marketing by analyzing program performance data, translating insights into actionable recommendations, and supporting marketing efforts through campaign performance tracking and vendor management.

AutomotiveRetail

Responsibilities

Develop a deep understanding of the TechNet Professional program, including program benefits, functionalities, and customer use cases. Serve as a product expert to internal teams and customers

Gather and analyze customer feedback, working with sales and support teams to identify key product needs and pain points

Conduct competitive and market research to stay updated on industry trends, competitive offerings, and potential product enhancements

Collaborate with marketing and product management teams to support product launches, including creating product documentation, training materials, and FAQs

Provide training and support to the sales team, ensuring they have the tools and knowledge needed to effectively communicate product value to customers

Partner with product development and technical teams to relay customer feedback, propose feature improvements, and participate in testing new features or updates

Track product performance metrics, including customer satisfaction, usage rates, and feature adoption, to inform future product decisions. Responsible for reporting on TechNet enrollments, cancellations, subprogram engagement and warranty claims

Manage relationships with vendor partners and collaborate to bring the most value to TechNet Members

Support marketing efforts by managing the promotional calendar, reporting on campaign performance metrics, and offering actionable insights for improving engagement and results

Qualification

Marketing experienceData analysisVendor managementMS Office proficiencySalesforce.com experiencePowerBI experienceProduct management toolsCommunication skillsOrganizational skillsTeam-orientedProblem-solvingTime management

Required

Strong verbal and written communication skills

Strong organizational and time management skills; must be able to multi-task constantly throughout the workday

Team-oriented and ability to work cross-functionally

Ability to work under time constraints and meet deadlines

Ability to function effectively in a fast-paced environment

Ability to define problems, collect data, establish facts, and draw valid conclusions

Experience in marketing and advertising practices

Ability to manage vendor partnerships

High proficiency with MS Office software including Excel and PowerPoint

Experience with Salesforce.com and PowerBI and ability to create reports

Experience with product management software/tools e.g. Jira

Bachelor's degree in Marketing, Business, Communications, or related field and 4 - 6 years related experience and/or training, or equivalent combination of education and experience

Minimum of 2 years of relevant experience in marketing, communications, merchandising, sales, agency or retail environment

Minimum of 2 years of relevant experience in program or product management, product marketing or customer success

Possess a valid driver's license and meet the company's MVR requirements