MedStar Health · 1 month ago
Partnership Content Marketing Specialist
Columbia, MD
Full-time
Onsite
Entry, Mid Level
$60K/yr - $102K/yr
1+ years expMedStar Health is focused on enhancing its brand through strategic sports partnerships. The Partnership Content Marketing Specialist will create engaging content across various channels to promote these partnerships and drive brand equity.
Health CareMedical
Responsibilities
Develop and produce partnership content for multiple platforms-including social media partner web pages newsletters blogs and traditional media-ensuring consistency with MedStar Health's brand voice
Collaborate with internal teams and external partners to identify and leverage content opportunities that highlight MedStar Health's involvement in sports and community events
Utilize strategic storytelling to craft impactful content that resonates with diverse audiences strengthens emotional connections and builds brand loyalty
Support and activate sports partnership marketing initiatives by creating live event content post-event recaps and digital campaigns to increase awareness and engagement
Manage the annual partnership marketing content calendar including pre-scheduling content through WorkFront and tracking post-event performance
Collaborate with team leader to strategically boost sports social media campaigns and maximize partnership value
Maintain and organize the approved sports partner content library collaborating with internal stakeholders to ensure appropriate use of partner assets (e.g. sports photography in clinical spaces)
Write and refine consumer-focused copy for partner blogs newsletters articles videos and multimedia pieces ensuring content is engaging accurate and tailored to target audiences
Collaborate with design teams (internal and external) to develop infographics multimedia content and visual representations of sports partnerships
Partner with the digital marketing team to maintain and update partnership webpages for accuracy and relevance
Establish and nurture relationships with sports medicine physicians and clinicians to enhance partnership content and storytelling
Monitor and report engagement metrics providing actionable insights and recommendations to optimize future content strategies
Qualification
Required
Bachelor's degree (in marketing, communications, digital media, business management, sports management or related field) required
1-3 years in social media and/or digital content marketing
Must have social media experience including editing skills required
A track record of delivering projects and completing tasks on time
A self-starter with strong demonstrated social media content development skills across major social platforms
Excellent written/verbal communication and interpersonal skills
Strong attention to detail
Flexible with transportation to attend local evening and weekend games/events/activations
Preferred
Sports entertainment or live event experience preferred
Company
MedStar Health
MedStar Health is a not-for-profit healthcare organization
10001+ employees
H1B Sponsorship
MedStar Health has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (18)
2024 (13)
2023 (14)
2022 (14)
2021 (12)
2020 (14)
Funding
Current Stage
Late StageTotal Funding
$29MKey Investors
American Medical AssociationAgency for Healthcare Research and QualityA. James and Alice B. Clark Foundation
2023-06-21Grant
2022-09-27Grant· $2M
2020-07-03Grant· $27M
Leadership Team
David Mayer
Executive Director MedStar Institute for Quality and Safety Quality and Safety CEO Patient Safety Mo
Recent News
2025-12-17
Maryland Daily Record
2025-12-05
Company data provided by crunchbase