Lovable · 2 weeks ago
Field Marketing Lead – Enterprise
San Francisco, CA
Full-time
Hybrid
Senior Level
6+ years expLovable is a company that empowers individuals and teams to build software quickly and efficiently. The Field Marketing Lead will own the enterprise field strategy, plan and optimize field events, and work closely with sales and marketing teams to drive engagement and pipeline growth.
Artificial Intelligence (AI)Developer PlatformDeveloper ToolsSoftware
Responsibilities
Own the enterprise field strategy at Lovable, with a focus on 1:1, 1:few, and high-touch field programs
Plan, run, and optimize field events: dinners, roundtables, roadshows, CXO programs, industry field activations
Manage vendor selection, negotiation, procurement, and multi-vendor coordination with financial discipline
Build promotion playbooks for events including outbound strategy, sales enablement kits, messaging, and sequences
Support sales in pre-event targeting, invitation strategy, and outbound follow-through
Develop post-event follow-up frameworks, including persona messaging, lead routing, feedback intake, and pipeline acceleration tracks
Build the measurement strategy for field marketing, tying investment to pipeline, velocity, and influenced ARR
Run direct mail campaigns in coordination with sales including targeting, messaging, vendor oversight, deliverability, attribution
Develop outbounding programs with sales with persona angles, call-to-action frameworks, talk tracks, feedback loops in tight alignment with Product Marketing
Act as a co-pilot to sales leadership, bringing ideas, market insights, and tactical activation plans
Partner closely with content, brand, comms, and product marketing for narrative and programming alignment
Manage event staffing, speaker prep, executive briefings, and attendee journeys to deliver premium experiences
Operate with urgency, creativity, and experimentation — rapidly testing what works to drive enterprise impact
Qualification
Required
6+ years B2B field marketing experience with direct ownership of enterprise programs (startups or high-growth SaaS strongly preferred)
Proven track record planning 1:1 and 1:few executive events that directly influenced pipeline outcomes
Experience managing vendor relationships, procurement cycles, contract negotiation, and multi-partner coordination
Strong understanding of event promotion, outbound strategy, and pre/post nurture architecture
Skilled in funnel measurement: sourced vs influenced, velocity, conversion, ROI modeling for event spend
Experience running direct mail campaigns or account-layer personalization programs
Deep partnership experience with sales teams — a true GTM enablement mindset
Creative, resourceful thinker with strong instincts for content programming and experience design
Comfortable with ambiguity and a bias for action, continuous iteration, and revenue orientation
Willingness to travel 25-50% percent for field activations
Company
Lovable
Lovable provides an AI-driven platform enabling users to generate and deploy web applications and websites from natural language prompts.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$552.5MKey Investors
AccelCreandum
2025-12-18Series B· $330M
2025-07-17Series A· $200M
2025-02-25Seed· $15.04M
Leadership Team
Anton Osika
Co-Founder
Fabian Hedin
Co-Founder
Recent News
alleywatch.com
2026-01-23
2026-01-16
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