Gen · 6 days ago
Head of Growth, Retention
New York, NY
Full-time
Hybrid
Director/Executive
$225K/yr - $240K/yr
10+ years expGen is building a full-funnel growth engine for fast-scaling financial products, and they are seeking a Head of Growth Retention to lead the strategy and team focused on turning new users into lifelong customers. This role involves activating data-driven programs that enhance engagement, loyalty, and lifetime value across various marketing channels.
Cyber SecurityDigital MediaInformation Technology
Responsibilities
Define and lead MoneyLion’s growth retention strategy, connecting acquisition, activation, engagement, and loyalty into a seamless customer journey
Build and manage a high-performing team fostering collaboration, experimentation, and accountability
Own core retention metrics — activation, churn, reactivation, LTV — and deliver measurable business impact
Partner with performance and brand marketing to align lifecycle and acquisition strategies, ensuring creative and messaging consistency across the funnel
Develop integrated full-funnel campaigns that connect upper-funnel awareness with mid-funnel conversion and lower-funnel retention
Lead retargeting and re-engagement programs that turn paid media audiences into loyal, retained customers
Collaborate with Product and Growth teams to build conversion and onboarding journeys that accelerate first-value moments and reduce early churn
Establish shared KPIs across lifecycle and acquisition — tying brand spend and performance media to downstream retention and LTV
Champion a test-and-learn culture that connects creative, targeting, and timing insights across paid and owned channels
Develop a CRM strategy across email, push, in-app, SMS, and emerging channels — driving personalized engagement at scale
Leverage tools like Iterable for campaign automation and Hightouch (or similar) for customer data activation and segmentation
Build modular campaign systems that connect lifecycle triggers with acquisition and conversion insights
Partner with Analytics and Data Science to define and operationalize customer health metrics and predictive models for churn, upsell, and LTV
Use behavioral data to inform audience strategy and lookalike modeling for paid channels
Translate insights into strategic recommendations that shape the entire growth engine — not just CRM
Qualification
Required
10+ years of experience in growth, lifecycle, or CRM marketing, with at least 3+ years leading high-performing teams
Proven ability to connect full-funnel strategies across acquisition, conversion, and retention
Hands-on experience with Iterable, Hightouch, and other marketing automation, CDP, or personalization platforms
Demonstrated success driving retention and revenue growth in fintech, marketplace, or consumer tech environments
Analytical mindset with deep comfort in data-driven decision-making and cross-functional collaboration
Strong leadership and communication skills, with the ability to influence across marketing, product, and analytics teams
Benefits
Annual discretionary bonus
Equity
401(k) match
Health coverage
Life and disability insurance
Catered lunch
Unlimited paid time off for salaried employees
Company
Gen
Gen is a cybersecurity company that offers security, identity protection, and privacy solutions.
5001-10000 employees
H1B Sponsorship
Gen has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (2)
2023 (2)
2022 (1)
2021 (2)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$950M2025-02-13Post Ipo Debt· $950M
2022-11-08IPO
Leadership Team
Rich Matta
General Manager and Head of ReputationDefender
Recent News
2025-12-09
Morningstar.com
2025-12-08
2025-12-05
Company data provided by crunchbase