McGarrah Jessee · 1 month ago
Senior Media Buyer
United States
Full-time
Remote
Mid, Senior Level
$70K/yr - $85K/yrMcGarrah Jessee is a company seeking a Senior Media Buyer to manage local market media buys from negotiation to completion. The role involves overseeing media-buying tactics and ensuring alignment on clients, markets, and deliverables while maintaining relationships with stations and vendors.
AdvertisingCRM
Responsibilities
(90% of time) Oversees daily workflow of all local market buying activity for an assigned list of markets. This includes but is not limited to:
Meeting with directors of planning and buying to align goals for key campaigns and store openings
Bringing campaigns within goal parameters using an understanding of campaign needs
Negotiating costs and added value with stations, sharing competitive and trends vs. national benchmark pricing
Evaluating and trending ratings and impressions using Nielsen Live + Same Day data to ensure campaigns deliver at time of post
Understanding Nielsen data for rank and share of media opportunities within sponsorships and audience coverage
Maintaining exemplary relationships and clear communication with station reps and vendors
Taking ownership of desk workflow, including booking schedules, maintaining makegoods and communicating market changes to the director
Communicating accounting needs at time of invoicing and clearing discrepancies
Evaluating post at completion of campaign
(10% of time) Provides POV evaluation of client-requested needs, such as sponsorships, sports games, buying strategy and audience nuances per market
Qualification
Required
Excellent market and rep relationship skills
Excellent interpersonal and client relationship skills
Strong media knowledge within local buying and planning
Excellent organizational skills, with attention to detail/file saving and sharing
Strong time management with ability to hit deadlines for planning, buying and execution
Ability to prioritize tasks and delegate when appropriate
Proficient in Mediaocean/Prisma, Nielsen, Microsoft Office Suite, SQAD
Company
McGarrah Jessee
McGarrah Jessee is a independent advertising agency.
Founded in 1996
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Heather Miller
Managing Director & Head of Brand Management
Mark McGarrah
Partner
Recent News
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