Jasper · 1 month ago
Senior Director of GTM Strategy
United States
Full-time
Remote
Director/Executive
$250K/yr - $270K/yr
12+ years expJasper is the leading AI marketing platform, enabling the world's most innovative companies to reimagine their end-to-end marketing workflows. The Senior Director of GTM Strategy will own the vision, design, and execution of the company's Go-to-Market strategy, collaborating closely with various teams to ensure strategic alignment and drive market success.
Artificial Intelligence (AI)ContentContent Marketing
Responsibilities
Define and own Jasper’s GTM strategy: segmentation, target markets (mid-market, enterprise, industry verticals), value propositions, go-to-market plays, and motions (direct, partner, channel)
Lead development of ideal customer profiles (ICP), buyer personas, competitive analysis and positioning to inform GTM priorities across the funnel
Partner with Product and Marketing to refine product-market fit, packaging, pricing strategy (in collaboration with GTM Operations) and messaging that resonates with target buyers
Build and lead the strategic road-map for market expansion: new verticals, enterprise vs. SMB/mid-market transitions, global expansion plans
Collaborate with Sales leadership to define coverage models, quota/metric alignment, partner ecosystem and partner motion strategy
Drive scenario planning, market sizing, TAM/SAM/target modeling to inform resource allocation and strategic decision-making
Provide executive-level insights and recommendations to the GTM leadership and the executive team: key trends, growth levers, risk mitigation
Monitor, iterate and refine GTM strategy over time adjusting to market dynamics, competitive changes and internal learnings
Qualification
Required
12+ years of experience in GTM strategy, high-growth SaaS/AI businesses; at least 5+ years in a leadership/Director or Senior Director capacity
Proven track record of designing and executing GTM strategies that drove substantial revenue growth and market expansion
Deep understanding of SaaS business models, buyer personas (marketing tech, enterprise subscription SaaS), segmentation, go-to-market motions (direct, partner/channel)
Strong strategic thinker who is data-driven, comfortable with ambiguity, and can build clear strategic frameworks that translate into tactical plans
Excellent communication skills, including experience presenting to executive teams and influencing cross-functional stakeholders (Product, Marketing, Sales, Finance)
High-degree of business acumen, analytical rigor (market sizing, TAM modeling, competitive landscape) and commercial mindset
Comfortable working in a fast-moving, high-growth environment, willing to roll up sleeves and drive change
Benefits
Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families
401(k) program with up to 2% company matching
Equity grant participation
Flexible PTO with a FlexExperience budget ($900 annually) to help you make the most of your time away from work
FlexWellness program ($1,800 annually) to help support your personal health goals
Generous budget for home office set up
$1,500 annual learning and development stipend
16 weeks of paid parental leave
Company
Jasper
Jasper is an AI platform specifically designed for marketing, enabling users to generate high-quality content.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$131MKey Investors
Insight PartnersFoundation Capital
2022-10-17Series A· $125M
2021-11-08Series Unknown
2021-06-05Seed· $6M
Leadership Team
Timothy Young
CEO
Chris Hull
Co-Founder
Recent News
Crunchbase News
2025-12-26
Foundation Capital
2025-12-24
GlobeNewswire
2025-12-16
Company data provided by crunchbase