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Fanatics · 2 weeks ago

Lead Designer, Brand and Creative

Los Angeles, CA

Full-time

Onsite

Senior Level

$140K/yr - $175K/yr

7+ years exp

Fanatics is building a leading global digital sports platform, and they are seeking a Senior Brand Lead Creative to define and elevate the creative vision for Topps.com. In this role, you will shape how fans engage with Topps across various digital channels, partnering with cross-functional teams to create dynamic experiences that excite collectors worldwide.

eSportsManufacturingRetailSporting GoodsSports

Responsibilities

Evolve our visual and verbal identity of topps.com and how we talk about our different brands — from type and tone to layout, motion, and logo use

Own our digital brand guidelines and help others use them with confidence and creativity

Lead creative direction for feature launches, go-to-market campaigns, and lifecycle marketing efforts

Translate product features into compelling stories, collaborating closely with Product Marketing and Growth teams

Create campaign toolkits — launch pages, social content, promos, event assets, and more

Support global brand teams with creative, working with teams to localise and support product launches

Work cross-functionally with Marketing, Product, and E-Commerce to deliver creative solutions that drive engagement and sales

Champion consistency and excellence across the Topps digital ecosystem while experimenting with new design approaches

Partner with Product Design to bring the brand into the product experience — onboarding, microcopy, moments of delight, and surprise

Design for how the product feels, not just how it works

Design and evolve brand-forward surfaces like our marketing site, blog, and careers page

Make sure every page tells the story clearly — and looks good doing it

Create design for company events, internal initiatives, and recruiting efforts

Help reinforce the brand inside the company as much as outside

Design standout decks, one-pagers, and B2B materials that reflect the polish and personality of our brand

Qualification

Creative directionDigital brand buildingDesign systemsFigmaAdobe Creative SuitePrototyping toolsConsumer-facing designCross-functional collaborationMentoring teamsE-commerce experienceSports industry knowledgeSoft skills

Required

7+ years of experience in design and creative direction, with a focus on consumer-facing digital experiences

3+ years leading and mentoring creative teams

Strong track record in digital brand building and commerce-driven creative. Experience developing and scaling brand architecture and design systems. Proven ability to collaborate with cross-functional leaders and influence executive stakeholders

Expertise across integrated design, spanning digital, web, campaign, and experiential work

Proficiency in Figma, Adobe Creative Suite, and prototyping tools