Betco Corporation · 1 month ago
Regional Sales Director-Basic Coatings-Central Region
United States
Full-time
Remote
Lead/Staff, Director/Executive
2+ years expBetco Corporation is focused on increasing revenue and margins for Basic Coatings. The Regional Sales Director is responsible for developing strategic plans, managing distributor relationships, and driving sales growth in the central region of the US.
Cleaning ProductsConsumer ElectronicsHardwareManufacturing
Responsibilities
Work with Senior Director of Sales to develop Macro Strategy for the Territory
Prospect, develop, and motivate both existing and new distributors to assure sales growth
Prospect, develop, and motivate both existing and new contractor targets to create product demand
Team with Business Development/Brand Strategist to develop and update a target list of contractors and distributors
Conducts sales presentations and demonstrates (hands on) chemical and equipment to distributors, contractors and end users
Utilize CRM System to enter, track and close opportunities
Present all Basic promotions to ensure distributor, contractor participation
Aggressively promote and demonstrate new products to gain acceptance to exceed sales goals
Responsible for managing all Basic Coatings business within all distributors in the assigned region, including chemical, equipment, process, and programs
Developing annual strategic plan for the territory that supports the company’s strategic plan
Support at NWFA schools and Distributor demonstrations as needed
Assists in sales forecasting activities, sets and meets performance goals for the assigned region
Advise Director of Marketing & Sales of issues concerning sales, marketing and competitive landscape
Maintains a close awareness of the region, market and competitive activities in the region and keep Basic Coatings abreast of problems and opportunities
Monitors and evaluates the activities and products of the competition and communicates this information to Basic Coatings through the appropriate tools
Responsible for maintaining the CRM system as it relates to the contact information and call history for reporting and tracking of the sales calls
Travels throughout assigned region to meet with, establish and maintain relationships with key distributors and contractors
Controls expenditures of his position to conform to budgetary requirements
Committed to timely completion of all Quarterly Distributor Strategy Meetings, reports and requests from Basic Coatings Management
Keeps calendar up to date with all appointments, calls, office hours, travel, etc
Qualification
Required
Sales Process
Work with Senior Director of Sales to develop Macro Strategy for the Territory
Prospect, develop, and motivate both existing and new distributors to assure sales growth
Prospect, develop, and motivate both existing and new contractor targets to create product demand
Team with Business Development/Brand Strategist to develop and update a target list of contractors and distributors
Conducts sales presentations and demonstrates (hands on) chemical and equipment to distributors, contractors and end users
Utilize CRM System to enter, track and close opportunities
Present all Basic promotions to ensure distributor, contractor participation
Aggressively promote and demonstrate new products to gain acceptance to exceed sales goals
Maintain a positive working relationship
Responsible for managing all Basic Coatings business within all distributors in the assigned region, including chemical, equipment, process, and programs
Developing annual strategic plan for the territory that supports the company's strategic plan
Support at NWFA schools and Distributor demonstrations as needed
Assists in sales forecasting activities, sets and meets performance goals for the assigned region
Advise Director of Marketing & Sales of issues concerning sales, marketing and competitive landscape
Maintains a close awareness of the region, market and competitive activities in the region and keep Basic Coatings abreast of problems and opportunities
Monitors and evaluates the activities and products of the competition and communicates this information to Basic Coatings through the appropriate tools
Responsible for maintaining the CRM system as it relates to the contact information and call history for reporting and tracking of the sales calls
Travels throughout assigned region to meet with, establish and maintain relationships with key distributors and contractors
Controls expenditures of his position to conform to budgetary requirements
Committed to timely completion of all Quarterly Distributor Strategy Meetings, reports and requests from Basic Coatings Management
Keeps calendar up to date with all appointments, calls, office hours, travel, etc
Associates Degree or Bachelors Degree in Business Administration
2 - 5 years experience
Fully computer literate - MS Office - Outlook, Word, Excel, PowerPoint
Ability to learn CRM software
Someone familiar with selling building material products through distribution is critical
Person must be mechanical in nature, technical, with great selling skills
70% travel within assigned territory
Computer work for extended periods
Traveling throughout region to conduct business
Preferred
Although it's not required, it would be beneficial if they knew the flooring business
Company
Betco Corporation
Over 250 “state of the art” unique formulations for cleaning, disinfecting, floor care, skin care, industrial applications, and other assorted specialty cleaning and maintenance products.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
P
Paul Betz
Chief Executive Officer
A
Ann Betz
Co-Founder
Recent News
2025-08-13
2023-02-13
Canadian News Wire
2022-10-25
Company data provided by crunchbase