Coinbase · 2 weeks ago
Social Video Content Strategist, Base (Contract)
United States
Full-time, Contract
Remote
Mid, Senior Level
6+ years expCoinbase is a leading company in the crypto economy, and they are seeking a creative and data-driven Social Video Content Strategist to shape their brand's vertical video presence across social platforms. This role involves developing content ideas, managing video strategy, and fostering community engagement while staying true to the brand's voice and mission.
BitcoinBlockchainCryptocurrencyFinTechTrading Platform
Responsibilities
Develop and manage a holistic social content video strategy across primary platforms Instagram, TikTok, YouTube, as well as X and Base App
Set measurable goals and KPIs for growth, engagement, and conversion
Conduct audience research and competitive analysis to inform direction
Collaborate with marketing, creative office, and community creators to create unique, engaging platform-native content
Develop creative briefs and posting strategies aligned with key launches, campaigns, and cultural moments
Experiment with emerging trends, formats, and technologies to keep the brand relevant and innovative
Build and foster community through authentic engagement and creator collaborations
Identify and amplify user-generated content and influencer partnerships
Track, analyze, and report performance metrics; translate insights into actionable recommendations and share with stakeholders
Optimize content performance through A/B testing, creative iteration, and real-time trend monitoring
Qualification
Required
6+ years of experience in social media strategy, content marketing, or brand storytelling
Deep understanding of platform algorithms, audience behavior, and content trends
Strong creative instincts paired with analytical thinking
Excellent writing and communication skills with a sharp visual eye
Comfortable working cross-functionally with marketing, design, and growth teams
Passionate about culture, creators, and what's next for onchain media
Benefits
Bonus eligibility
Equity eligibility
Benefits (including medical, dental, vision and 401(k))
Company
Coinbase
Coinbase is a crypto exchange and wallet platform that allows merchants and consumers to buy, sell, and store digital currencies.
1001-5000 employees
H1B Sponsorship
Coinbase has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (181)
2024 (92)
2023 (96)
2022 (284)
2021 (183)
2020 (66)
Funding
Current Stage
Public CompanyTotal Funding
$4.46BKey Investors
ARK Investment ManagementDFJ GrowthTiger Global Management
2025-12-19Post Ipo Equity· $4.2M
2025-08-05Post Ipo Debt· $2.6B
2025-03-04Post Ipo Equity· $8M
Leadership Team
Brian Armstrong
CEO & Co-Founder
Alesia Haas
Chief Financial Officer
Recent News
Company data provided by crunchbase