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iSpot · 1 week ago

SVP, Marketing

Bellevue, New York City

Full-time

Hybrid

Director/Executive

$226K/yr - $310K/yr

15+ years exp

iSpot is the leading SaaS platform for real-time TV and video measurement, empowering brands, agencies, and publishers with unified, independent cross-screen analytics. The Senior Vice President of Marketing will lead the marketing organization and oversee all aspects of marketing including demand generation, corporate marketing, brand strategy, and product marketing during a period of rapid growth.

AdvertisingAnalyticsBrand MarketingDigital MarketingInformation TechnologyMarket ResearchMarketingReal TimeSoftwareTest and Measurement

Growth Opportunities

No H1B

Responsibilities

Build and lead a high-performing demand generation engine to deliver predictable, scalable pipeline across enterprise and strategic accounts

Develop integrated campaigns across digital, events, ABM, and partner channels to support revenue goals

Implement analytics and attribution frameworks to optimize performance and ROI

Own and evolve iSpot’s brand strategy, positioning, and narrative to differentiate within the ad measurement ecosystem

Oversee PR, corporate communications, and media relations to elevate thought leadership and category influence

Ensure a consistent brand experience across all touchpoints

Lead a strategic content program that fuels lead gen, enables sales, and educates the market

Prioritize high-impact assets such as case studies, industry reports, product-focused content, webinars, and whitepapers

Lead all product marketing efforts, including messaging, value propositions, competitive positioning, packaging, and product launch strategy

Partner closely with product and sales to ensure strong GTM execution and market alignment

Develop competitive intelligence programs and market insights

Build and oversee a robust sales enablement function supporting both new business and account management teams

Develop and maintain sales playbooks, pitch materials, persona guides, objection handling resources, and training content

Partner with Sales leadership to coordinate ongoing training, certification programs, and product rollouts that increase team effectiveness and deal velocity

Ensure alignment between marketing, product, and sales to deliver a cohesive buyer journey and consistent narrative across all customer-facing interactions

Build, mentor, and scale a world-class marketing organization spanning multiple functional areas

Partner with the Executive Leadership Team to define long-term growth strategy and marketing investments

Manage budgets, agencies, and the marketing technology stack to support operational excellence

Qualification

B2B SaaS marketingDemand generationSales enablementProduct marketingCorporate marketingStrategic thinkingCross-functional collaborationExecutive presenceAd tech experienceMedia analyticsCommunication skillsLeadership