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Monster Energy · 1 month ago

Sr. Manager, Consumer Insights and Analytics

Atlanta, GA

Full-time

Hybrid

Senior Level

$102K/yr - $136K/yr

5+ years exp

Monster Energy is a bold and unconventional company that seeks a hands-on leader in consumer insights and analytics. The role involves leveraging data to inform brand strategy, managing research projects, and collaborating across departments to translate insights into actionable strategies.

EnergyFood and BeverageFood Processing

Responsibilities

Prepare and present monthly Brand Business Review reports, integrating multiple data sources into a clear topline narrative while translating insights into compelling presentations and selling stories for internal teams

Own brand health tracking, including identifying and managing third-party vendors, designing custom quantitative and qualitative research, identify KPI frameworks, and developing measurement tools/reports to deliver actionable insights

Use Nielsen, PowerBI, and Excel to track performance, identify gaps, diagnose causals, and highlight opportunities across our brands and the energy category

Lead ad hoc custom research projects for strategic initiatives, shopper/consumer segmentation and brand health tracking

Collaborate across departments to ensure insights are clearly & effectively communicated to inform brand strategy, innovation planning, and consumer promotions. Working cross-functionally with Brand Marketing, Category Management, Commercial Strategy, and other teams, this individual will translate varying dataset into actionable insights to sharpen our competitive edge

Manage and mentor the Consumer & Brand Insights Analyst, fostering growth and ensuring high-quality output

Champion a consumer-first culture by sharing trends, leading training sessions, and inspiring insight driven thinking. Support the VP of Insights & Analytics on high-priority projects and strategic planning