Sr. Consumer Insights Analyst jobs in United States
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Upstart · 1 week ago

Sr. Consumer Insights Analyst

positionUnited States
timeFull-time
remoteRemote
seniorityMid, Senior Level
money$104K/yr - $143K/yr
date3+ years exp

Upstart is the leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. As a Sr. Consumer Insights Analyst, you will bring the voice of the customer to the decision-making table, helping to identify gaps and build programs that drive acquisition and retention through valuable insights.

Artificial Intelligence (AI)AutomotiveConsumer LendingCreditFinancial ServicesFinTechLendingMachine LearningPersonal Finance
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H1B Sponsor Likelynote

Responsibilities

Design, execute, and analyze consumer research studies, including surveys, focus groups, and interviews, to uncover key insights and consumer needs
Identify trends, patterns, and opportunities that inform product adoption and marketing strategies
Work closely with product managers, marketing teams, and leadership to translate consumer insights into actionable recommendations
Collaborate cross-functionally to ensure consumer-centric decision-making and alignment across the organization
Contribute to research designed to monitor and track consumer behavior, including customer journey mapping, brand tracking, and NPS analysis
Identify opportunities for optimizing the user experience and conversion rates across multiple touch points
Stay up-to-date with industry trends, competitor offerings, and market dynamics
Conduct regular competitive analysis to identify gaps and opportunities, and provide recommendations to enhance our competitive advantage
Serve as a voice of the customer to senior management (C Suite- VPs and GMs), advocating for their needs and preferences
Champion a customer-centric culture by fostering empathy and understanding among internal teams

Qualification

Consumer insights experienceQuantitative research methodologiesProject execution skillsStakeholder relationship buildingConsumer behavior trackingCompetitive analysisCuriosityBachelor's degreeExperience in fintechModerating skillsCommunication skillsAttention to detailCreative problem-solvingSelf-starter attitudeCollaboration skillsCritical thinkingIndependent work

Required

3-5 years of relevant consumer insights experience on the client-side or Market Research consultant side with proven expertise in analyzing and communicating insights in a digestible, actionable, storytelling manner to and for internal business partners
Fluent in a variety of research methodologies with core strength in quantitative approaches and analysis
Ability to develop and execute research projects end-to-end with minimal supervision
Strong project execution and organization skills, including handling multiple projects at once
Passion for building and maintaining strong stakeholder relationships, collaborating with cross-functional teams
Attention to detail, critical thinking, creative problem-solving, and a strong work ethic
Self-starter with a desire for continuous improvement and implementing new solutions
Demonstrated initiative and ability to work independently
Ever-curious attitude applied daily
Strong written and verbal communication skills
Bachelor's degree in business, marketing, or marketing research required

Preferred

Experience in fintech or financial services
Skills in moderating and interviewing consumers

Benefits

Comprehensive medical, dental, and vision coverage with Health Savings Account contributions from Upstart
Generous 401(k) plan with Upstart matching $2 for every $1 contributed, up to $15,000 per year
Employee Stock Purchase Plan (ESPP)
Life and disability insurance
Generous holiday, vacation, sick and safety leave
Supportive parental, family care, and military leave programs
Annual wellness, technology & ergonomic reimbursement programs
Social activities including team events and onsites, all-company updates, employee resource groups (ERGs), and other interest groups such as book clubs, fitness, investing, and volunteering
Catered lunches + snacks & drinks when working in offices

Company

Upstart

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Upstart (NASDAQ: UPST) is a leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit.
dateFounded in 2012
location
San Mateo, California, USA
people-size1001-5000 employees
web-link
https://upstart.com/about

H1B Sponsorship

Upstart has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (68)
2024 (67)
2023 (85)
2022 (85)
2021 (42)
2020 (15)

Funding

Current Stage
Public Company
Total Funding
$3.36B
Key Investors
CastlelakeProgressiveRakuten
2025-11-06Post Ipo Debt· $1.5B
2025-09-05Post Ipo Debt· $320M
2025-08-12Post Ipo Debt· $600M

Leadership Team

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Dave Girouard
Founder & CEO
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Paul Gu
Co-Founder
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Recent News

The Motley Fool
3 High-Conviction AI Stocks With 10x Potential by 2036
2026-01-03
The Motley Fool
Should You Forget Upstart and Buy American Express Instead?
2026-01-01
MarketScreener
Tech CU Selects Upstart for Personal Loans and Auto Refinance Loans
2025-12-17
Company data provided by crunchbase