Upstart · 2 weeks ago
Sr. Consumer Insights Analyst
United States
Full-time
Remote
Mid, Senior Level
$104K/yr - $143K/yr
3+ years expUpstart is a leading AI lending marketplace focused on reducing the cost and complexity of borrowing for Americans. As a Sr. Consumer Insights Analyst, you will be responsible for generating valuable customer insights to inform product and marketing strategies, while advocating for customer needs within the organization.
Artificial Intelligence (AI)AutomotiveConsumer LendingCreditFinancial ServicesFinTechLendingMachine LearningPersonal Finance
Responsibilities
Design, execute, and analyze consumer research studies, including surveys, focus groups, and interviews, to uncover key insights and consumer needs
Identify trends, patterns, and opportunities that inform product adoption and marketing strategies
Work closely with product managers, marketing teams, and leadership to translate consumer insights into actionable recommendations
Collaborate cross-functionally to ensure consumer-centric decision-making and alignment across the organization
Contribute to research designed to monitor and track consumer behavior, including customer journey mapping, brand tracking, and NPS analysis
Identify opportunities for optimizing the user experience and conversion rates across multiple touch points
Stay up-to-date with industry trends, competitor offerings, and market dynamics
Conduct regular competitive analysis to identify gaps and opportunities, and provide recommendations to enhance our competitive advantage
Serve as a voice of the customer to senior management (C Suite- VPs and GMs), advocating for their needs and preferences
Champion a customer-centric culture by fostering empathy and understanding among internal teams
Qualification
Required
3-5 years of relevant consumer insights experience on the client-side or Market Research consultant side with proven expertise in analyzing and communicating insights in a digestible, actionable, storytelling manner to and for internal business partners
Fluent in a variety of research methodologies with core strength in quantitative approaches and analysis
Ability to develop and execute research projects end-to-end with minimal supervision
Strong project execution and organization skills, including handling multiple projects at once
Passion for building and maintaining strong stakeholder relationships, collaborating with cross-functional teams
Attention to detail, critical thinking, creative problem-solving, and a strong work ethic
Self-starter with a desire for continuous improvement and implementing new solutions
Demonstrated initiative and ability to work independently
Ever-curious attitude applied daily
Strong written and verbal communication skills
Bachelor's degree in business, marketing, or marketing research required
Preferred
Experience in fintech or financial services
Skills in moderating and interviewing consumers
Benefits
Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
Generous 401(k) plan with Upstart matching $2 for every $1 contributed, up to $15,000 per year
Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees
Affordable medical, dental, and vision coverage, with multiple plan options - Upstart covers 90% to 100% of the cost depending on the plans you choose
Health Savings Account contributions from Upstart for eligible plans
Income protection benefits, including company-paid Basic Life, AD&D, and Short- and Long-Term Disability coverage, with options to purchase supplemental coverage
Paid time off, sick and safe time, and company holidays
Paid family and parental leave to support caregiving and major life moments
Family-centered benefits through Carrot and Cleo, supporting fertility, parenthood, and caregiving
Employee Assistance Program (EAP) offering mental health support and life-centered resources
Financial wellness resources, including access to financial planning tools and a financial concierge service
Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you
Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from
Connection and community through team events and onsites, all-company updates, and employee resource groups (ERGs)
Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our four offices, located in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!)
Company
Upstart
Upstart (NASDAQ: UPST) is a leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit.
1001-5000 employees
H1B Sponsorship
Upstart has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (68)
2024 (67)
2023 (85)
2022 (85)
2021 (42)
2020 (15)
Funding
Current Stage
Public CompanyTotal Funding
$3.36BKey Investors
CastlelakeProgressiveRakuten
2025-11-06Post Ipo Debt· $1.5B
2025-09-05Post Ipo Debt· $320M
2025-08-12Post Ipo Debt· $600M
Leadership Team
Dave Girouard
Founder & CEO
Paul Gu
Co-Founder
Recent News
The Motley Fool
2026-01-23
Business Wire
2026-01-22
The Motley Fool
2026-01-03
Company data provided by crunchbase