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Euna Solutions · 1 day ago

Digital Marketing Specialist

Atlanta, GA

Full-time

Hybrid

Entry, Mid Level

2+ years exp

Euna Solutions is a leading provider of cloud-based software for public sector organizations, and they are seeking a Digital Marketing Specialist with a focus on PPC and SEO. In this role, you will lead the execution of digital campaigns and manage SEO initiatives to drive measurable impact across the buyer journey.

Computer Software

Responsibilities

Own and execute PPC campaigns across Google Ads, LinkedIn, and other digital channels—managing keyword strategy, ad copy, targeting, A/B testing, budgeting, and performance optimization

Own and execute SEO initiatives to improve keyword rankings, grow organic traffic, and support website and content strategy. Includes keyword research, on-page optimization, and analytics reporting, as well as AI/LLM placement

Build and deploy digital campaigns across email, webinars, website, and remarketing programs, aligned to buyer journey stages and marketing objectives

Track and analyze campaign performance using tools like Google Analytics, ad platform dashboards, and CRM data to provide actionable insights and drive ROI

Collaborate cross-functionally with content, product marketing, marketing operations, and sales to align campaign strategy, messaging, and targeting

Support ABM programs with account research, audience segmentation, and personalized campaign tactics where applicable

Help manage digital marketing vendors and assist with budget tracking and reporting

Qualification

PPC ManagementSEO OptimizationDigital Campaign ExecutionGoogle AnalyticsMarketing AutomationData AnalysisCross-Functional CollaborationProject ManagementCommunication SkillsGrowth Mindset

Required

2–4 years of experience in B2B marketing, with direct experience in PPC, SEO, and digital campaign execution; SaaS experience is a strong asset, especially in freemium B2B

Proven track record of managing paid media campaigns(e.g., Google Ads, LinkedIn Ads) and optimizing for performance metrics like CPC, CTR, conversion rate, and ROAS

Solid understanding of SEO principles and experience with tools such as Google Search Console, SEMrush, Ahrefs, or Moz

Hands-on experience with Google Analytics, ad platforms, and marketing automation systems (e.g., Pardot, HubSpot)

Experience using Salesforce or another CRM to track campaign engagement and influence on pipeline

Excellent organizational and communication skills; comfortable managing multiple projects with cross-functional teams

Results-driven and proactive, with a strong analytical mindset and desire to improve campaign performance through testing and iteration

Benefits

Competitive wages

Wellness days

Community Engagement Committee

Flexible workday

Benefits

Culture committee

Company

Euna Solutions

Euna Solutions® is a leading provider of purpose-built, cloud-based software that helps public sector and government organizations streamline procurement, budgeting, payments, grants management, and special education administration.

Founded in 2019

Sandy Springs, Georgia, US

501-1000 employees