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Appalachian State University · 2 months ago

Senior Assistant Director of Communications & Marketing

Boone, NC

Full-time

Onsite

Lead/Staff, Director/Executive

$50K/yr - $60K/yr

1+ years exp

Appalachian State University is dedicated to facilitating student preparation for college, recruitment, enrollment, and graduation through its Division of Enrollment Management. The Senior Assistant Director of Communications & Marketing will lead the development and integration of communication and marketing strategies to support financial aid compliance and enhance student engagement with financial aid resources.

EducationHigher EducationUniversities

No H1B

Responsibilities

Manage communication campaigns, plans, workflows, and related tasks in order to achieve enrollment goals

Manage a call center staff of five

Work with Financial Aid and University Scholarships as well as Enrollment Management to identify and address communication needs in a timely and efficient manner

Conduct annual communications and media audits to keep communications relevant, upbeat, and timely

Create and/or update all recruitment and informational materials for open houses, recruitment events, pop-up workshops, FAFSA nights, and other outreach events

Write compelling and effective messaging to encourage completion of requirements and timely disbursement of all financial aid and scholarship funds

Create and edit email and communications, including annual reviews and updates to all standard communications

Manage basic updates to web pages and online platforms

Assist in social media strategies

Manage Ocelot Chat Bot, Scala, and other digital signage to provide App State-customized and branded information while keeping the information provided current, timely, accessible, and fun

Provide data and analytical information on the success of email and text campaigns, phone traffic, etc., to gauge effectiveness and need

Other duties as assigned

Qualification

Customer service skillsOral communicationWritten communicationCRM SolutionsRelational DatabasesMultitaskingSocial media strategiesData analysisOrganizational skillsDetail-oriented

Required

A Bachelor's degree is required from an accredited college or university, as well as one year of general administrative experience involving public contact in a higher education setting

Strong customer service skills, as well as excellent oral and written communication skills, are a must

A highly organized individual able to multitask and detail-oriented is vital to being successful in this role