Qualtrics · 6 hours ago
Partner Marketing Program Manager
Provo, UT
Full-time
Hybrid
Senior Level
6+ years expQualtrics is a leader in Experience Management, serving over 18,000 clients globally. They are seeking a strategic and operationally excellent Partner Marketing Program Manager to build and scale partner marketing capabilities, creating infrastructure and programs that empower partners to effectively market Qualtrics solutions.
ConsumerData IntegrationMarket ResearchSaaS
Responsibilities
Create partner marketing playbooks and how-to guides for different partner types, industries, and use cases to support execution at scale
Design integrated partner marketing programs that support key product lines, customer segments, and partner initiatives
Serve as a central program lead, coordinating efforts across partner marketing, integrated marketing, field marketing, and other key teams
Create partner event kits with booth materials, demo scripts, presentation templates, and promotional items for local deployment
Develop campaign-in-a-box programs with pre-built emails, landing pages, social content, and audience targeting guidance
Design turnkey webinar and workshop programs with presentation decks, speaker guides, and follow-up sequences
Develop and maintain a centralized partner marketing resource library in Highspot
Partner with regional marketers across LATAM, North America, EMEA, and APJ to ensure programs are adaptable for local execution
Align with partner operations on systems, processes, and measurement frameworks
Manage stakeholder alignment and resource allocation to ensure program success and timely delivery
Establish KPIs and reporting frameworks to track program adoption, partner engagement, pipeline, and revenue impact
Conduct regular partner feedback sessions to identify gaps and improvement opportunities
Analyze which programs and assets drive the highest partner utilization and business outcomes
Qualification
Required
6-8+ years of B2B marketing experience with at least 4 years in partner marketing, channel marketing, integrated campaigns, or program management
Bachelor's degree in marketing, communications, business, or related field
Proven track record building scalable marketing programs that drive measurable business impact and pipeline generation
Experience working with partner ecosystems in enterprise software, SaaS, or technology industries
Excellent strategic thinking and project management skills with ability to manage multiple complex initiatives simultaneously
Strong communication and collaboration skills with ability to engage and influence diverse stakeholders across functions and geographies
Demonstrated ability to create high-quality marketing content and collateral across various formats and channels
Benefits
Opportunity to play a key role in expanding Qualtrics' presence in the North American market
Work with a dynamic, global team that values innovation and strategic thinking
Competitive compensation and professional development opportunities
Chance to work with cutting-edge experience management technology
Company
Qualtrics
Qualtrics is a single system of record for all experience data, managing customer, product, employee, and brand experiences on one platform.
5001-10000 employees
H1B Sponsorship
Qualtrics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (99)
2024 (61)
2023 (53)
2022 (111)
2021 (86)
2020 (52)
Funding
Current Stage
Public CompanyTotal Funding
$1.4B2023-06-28Private Equity
2023-06-28Debt Financing· $1B
2023-03-12Acquired
Leadership Team
Brian Stucki
President & COO
JoCee Porter
Software Engineer
Recent News
Fierce Healthcare
2025-12-22
Columbia West
2025-12-13
Company data provided by crunchbase