Industrial Metal Supply Co. · 1 month ago
Creative & Community Marketing Specialist
Los Angeles, CA
Full-time
Onsite
Senior Level
$67K/yr - $79K/yr
5+ years expIndustrial Metal Supply Co. is a leading metals distributor focused on enhancing its digital presence and brand leadership. The Creative & Community Marketing Specialist will develop and manage social media and community engagement strategies, guiding creative direction and ensuring alignment with broader marketing goals.
Mining & Metals
Responsibilities
Develop and own IMS’s social media strategy, including channel priorities, thematic pillars, posting frameworks, and audience engagement methods
Build and maintain the annual and quarterly editorial calendar, aligning content with marketing campaigns, business goals, and seasonal priorities
Establish the community engagement strategy, setting standards for customer interaction, moderation, and online brand voice
Identify strategic opportunities for growth, including platform expansion, creator partnerships, and new content formats
Define creative requirements, concept direction, and messaging guidance for social, lifecycle, and campaign content
Oversee creative development executed by designers, contractors, or team members, ensuring quality and brand alignment
Approve or refine content concepts, providing direction on storytelling, tone, visual structure, and brand representation
Maintain ownership of brand consistency across all digital channels, exercising judgment on when to evolve or interpret guidelines
Use platform performance data, customer behavior, and audience insights to make strategic recommendations on content direction, resource allocation, and creative investments
Produce recurring insights reports for marketing leadership, identifying what is driving growth and where the strategy should shift
Evaluate the effectiveness of IMS’s digital presence and recommend strategic adjustments to improve engagement, retention, and reach
Develop and manage the creator/influencer strategy, including outreach approach, partnership guidelines, and evaluation criteria
Guide customer storytelling initiatives, determining which projects, use cases, and voices best align with IMS brand priorities
Establish processes for community-led content, UGC approvals, and creator collaboration frameworks
Partner with Lifecycle Marketing to influence content used in email, SMS, and nurture programs
Collaborate with E-Commerce to align digital storytelling with merchandising, product launches, and category priorities
Lead internal briefings for campaigns and content initiatives, providing clarity on objectives, audiences, and creative direction
Consult with leadership on emerging trends, platform changes, and digital community opportunities that impact brand strategy
Qualification
Required
Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field; equivalent strategic experience considered
5+ years of experience in social media strategy, content strategy, digital marketing, or a related marketing leadership role
Demonstrated experience owning content or social strategy—not only executing it
Experience leading or directing creative work, including concept development, messaging frameworks, or brand storytelling
Excellent understanding of brand systems and the ability to set or evolve guidelines when needed
Proficiency in creative concepting using Adobe Creative Cloud or Canva; ability to guide, evaluate, and approve creative work
Working knowledge of GA4, native social analytics, and performance reporting structures
Demonstrated ability to manage projects, deadlines, and cross-functional partners with minimal oversight
Preferred
Prior experience managing creator/influencer programs, brand communities, or online customer engagement initiatives preferred
Benefits
Vacation
Sick Leave
Comprehensive medical benefits
Retirement plans
Tuition reimbursement
401k with company match
And much more
Company
Industrial Metal Supply Co.
Industrial Metal Supply Company (IMS) is a full line metal distributor serving the needs of metal users throughout California and Arizona since 1948.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Dave Cohen
Chief Operating Officer
Albanidia Holcomb, PHR
Talent Acquisition Partner
Recent News
2022-08-30
Company data provided by crunchbase