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Workhuman · 1 day ago

Product Marketing Manager, Competitive Intelligence

Framingham, MA

Full-time

Hybrid

Mid Level

$100K/yr - $120K/yr

3+ years exp

Workhuman is hiring a Product Marketing Manager to support their competitive intelligence and go-to-market efforts. This role involves collaborating with various teams to provide insights that refine product positioning and support decision-making in the HR tech landscape.

Human ResourcesSaaSSoftware

No H1B

U.S. Citizen Only

Responsibilities

Own the full competitive intelligence function—shaping how Workhuman analyzes, responds to, and stays ahead of market and competitor dynamics

Access to senior leaders and strategic partners across Product, Sales, and Marketing, where your insights directly influence roadmap, GTM strategy, and positioning

Work at the intersection of product strategy and market execution, where your work is immediately visible and tied to measurable impact

Utilize a modern intelligence stack, including competitive platforms and tools, plus cross-functional alignment to put your insights into action

Elevate field performance by building the battlecards, messaging, and training that help Sales and Customer teams win more often

Qualification

Product marketingCompetitive intelligenceMarket strategyB2B SaaSEnterprise buyer personasGTM executionCompetitive CI toolsPattern recognitionCommunicationStrategic thinker

Required

3–5 years in product marketing, competitive intelligence, market strategy, or related roles in B2B SaaS (HR tech or people analytics is a plus)

Experience building or contributing to a structured competitive intelligence program

Strong understanding of enterprise buyer personas—HR, CHRO, CFO, Procurement—and the dynamics that influence their decisions

Ability to synthesize complex market and product information into clear insights, narratives, and recommended actions

Excellent communication skills across written, verbal, and visual formats—able to influence cross-functionally and at the executive level

Strategic thinker with strong business acumen, pattern recognition, and comfort working with ambiguous or incomplete information

Hands-on experience supporting GTM execution, Sales enablement, or Analyst Relations

Familiarity with competitive CI tools such as Klue, Crayon, AlphaSense, or similar platforms

Applicants must have valid permanent work authorization in the U.S. (e.g., U.S. citizen, permanent resident). We are unable to offer visa sponsorship for this role