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Natixis Investment Managers · 2 weeks ago

Digital Experience – Personalization & Content Strategist

Boston, MA

Full-time

Hybrid

Mid, Senior Level

$90K/yr - $145K/yr

7+ years exp

Natixis Investment Managers is seeking a senior-level strategist to lead and scale personalization initiatives across their client-facing digital ecosystem. The role involves shaping the strategic vision and execution of personalized experiences that drive engagement, loyalty, and conversion among financial advisors and institutional investors.

Asset ManagementFinancial ServicesImpact Investing

Responsibilities

Define and lead the personalization strategy for financial advisors and institutional investors, aligning with broader business and marketing objectives

Champion a data-driven approach to content personalization across the organization

Develop and execute a personalization roadmap tailored to financial advisors, incorporating firm-specific rules and product availability

Collaborate with marketing, UX, data, and technology teams to align personalization efforts with broader advisor engagement strategies

Design and optimize digital pathways for both anonymous and known users

Identify and address friction points to improve engagement, lead generation, and conversion

Oversee login flows and personalized content delivery for authenticated users

Audit and refine client-facing content to improve relevance, conversion rates, and satisfaction

Leverage performance analytics to inform ongoing content strategy and personalization efforts

Gate content appropriately based on subscription level or firm permissions, while maintaining a seamless user experience

Utilize Adobe Experience Manager, Adobe Target and Marketo to design, implement, and manage personalized user journeys across digital touchpoints

Conduct A/B testing and iterative optimization of personalization experiences to maximize impact

Partner with teams across channel marketing, content, UX, analytics, and technology to ensure alignment and scalability

Serve as a thought leader and advocate for personalization best practices within the organization

Qualification

Adobe Experience ManagerAdobe TargetPersonalization strategyDigital marketingWeb analytics toolsStakeholder managementCollaboration skillsCommunication skills

Required

7+ years of experience in digital marketing, digital product ownership, digital experience/content strategy, or personalization, ideally in financial services

Understanding of financial advisor and institutional investor personas and the financial services landscape

Proven experience with Adobe Experience Manager, Personalization (Adobe Target) or similar personalization platforms

Strong analytical skills and familiarity with web analytics tools (e.g., Adobe Analytics, Google Analytics, ContentSquare)

Experience with gated content strategies and subscription-based access models

Excellent communication, collaboration, and stakeholder management skills

Benefits

Comprehensive medical, dental and vision insurance

Paid time off

401k plan

Tuition reimbursement

Student loan repayment program

Wellness benefits

Volunteer programs

Company

Natixis Investment Managers

Natixis Investment Managers’ multi-affiliate approach connects clients to the independent thinking and focused expertise of more than 15 active managers.

Founded in 1984

Paris, Ile-de-France, FRA

201-500 employees