RBC · 3 months ago
Media Strategy & Execution
New York, New York, United States of America
Full-time
Onsite
Mid, Senior Level
$125K/yr - $190K/yr
7+ years expRBC Capital Markets is seeking a strategic Media Strategy & Execution leader to drive global and regional media initiatives. The role involves developing comprehensive media strategies, optimizing media mix, managing budgets, and leading agency relationships in a complex B2B financial environment.
BankingFinancial ServicesWealth Management
Responsibilities
Develop and execute comprehensive global and regional media strategies that drive brand awareness, engagement, and business outcomes across multiple markets
Define optimal channel mix across paid, earned, and owned media to maximize reach, engagement, and ROI
Lead end-to-end media campaign planning, from strategic development to tactical execution and post-campaign analysis
Oversee global and regional media budgets, ensuring efficient allocation and utilization of resources
Lead relationships with media agency, ensuring accountability, performance, and strategic alignment
Develop comprehensive measurement frameworks to evaluate media performance, attribution, and business impact
Create executive dashboards that provide actionable insights across channels, regions, and audience segments
Spearhead the exploration and implementation of emerging media channels and technologies
Establish a robust testing framework to evaluate new opportunities and scale successful approaches
Continuously partner with media agency and publisher partners to identify added-value opportunities
Collaborate effectively with the Digital & Social Media team, as well as stakeholders across Client & Marketing Strategy, RBC Capital Markets business units, and other RBC lines of business
Qualification
Required
7+ years of experience in media strategy and planning, with significant experience managing global media initiatives in financial services or B2B environments
Proven track record developing and executing integrated media strategies across diverse markets and channels
Strong understanding of media measurement, attribution models, and marketing analytics
Experience managing substantial media budgets and agency relationships across multiple regions
Bachelor's degree in Marketing, Business, Communications or related field; MBA or advanced degree preferred
Strong leadership abilities with experience influencing senior stakeholders and cross-functional teams
Deep knowledge of digital media landscape including programmatic, search, social, and emerging platforms
Excellent analytical skills with ability to translate data into actionable insights and strategic recommendations
Experience working within regulated industries with complex compliance requirements
Strong project management skills with ability to manage multiple initiatives simultaneously
Superior communication skills and ability to present complex media concepts to diverse audiences
Demonstrated ability to balance global consistency with regional relevance in marketing execution
Preferred
MBA or advanced degree
Benefits
401(k) program with company-matching contributions
Health, dental, vision, life, disability insurance
Paid-time off
Company
RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$16.3B2025-10-30Post Ipo Debt· $5B
2025-09-15Post Ipo Debt· $1.35B
2025-07-10Post Ipo Debt· $177.74M
Leadership Team
Graeme Hepworth
Chief Risk Officer
Kelly Bradley
Chief Human Resources Officer
Recent News
2026-01-17
2026-01-15
Company data provided by crunchbase